{"id":957,"date":"2011-02-02T22:29:07","date_gmt":"2011-02-02T20:29:07","guid":{"rendered":"http:\/\/situacioncritica.es\/?p=957"},"modified":"2020-07-29T08:47:12","modified_gmt":"2020-07-29T06:47:12","slug":"el-abrazo","status":"publish","type":"post","link":"https:\/\/situacioncritica.es\/blog\/el-abrazo\/","title":{"rendered":"El abrazo"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/J4jZ1UFR_Wc?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><!--more--><\/p>\n<p>Ayer mostr\u00e1bamos una pieza dirigida por Bruno Aveillan, <a href=\"http:\/\/situacioncritica.es\/?p=950\" target=\"_blank\" rel=\"noopener noreferrer\">El Viaje<\/a>, para Louis Vuitton. Hoy nos hacemos eco de la que para nosotros es la mejor de sus creaciones, por sus enormes logros visuales dram\u00e1ticos; la pieza que dirigi\u00f3 para la marca de hoteles elitistas Shangri-La bajo el encargo de la oficina de Ogilvy &amp; Mather en Hong Kong. Disfrutadlo.<\/p>\n<p>Agencia: Ogilvy &amp; Mather, Hong Kong<br \/>\nDirector Creativo: Pierre Desfretier<br \/>\nProductor: James Brook-Partridge<br \/>\nDirector: Bruno Aveillan<br \/>\nProducci\u00f3n: Quad Productions<br \/>\nM\u00fasica: Bruno Coulais<br \/>\nLanzamiento: Junio 2010<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No hay mayor acto de hospitalidad que el de acoger a un extra\u00f1o como a uno de los nuestros.<br \/>\nEst\u00e1 en nuestra naturaleza.<br \/>\nEse era el slogan de la campa\u00f1a veraniega del 2010 de los hoteles de lujo Sangri-La. Si ayer mostr\u00e1bamos una pieza dirigida por Bruno Aveillan, El Viaje, para Louis Vuitton, hoy nos hacemos eco de \u00e9sta, tambi\u00e9n dirigida por \u00e9l.<\/p>\n","protected":false},"author":1,"featured_media":2684,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[22],"tags":[180,181,182,134,183,82],"class_list":["post-957","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-creatividad","tag-bruno-aveillan","tag-hong-kong","tag-hotel","tag-ogilvy-mather","tag-shangri-la","tag-tv","post_format-post-format-video"],"jetpack_featured_media_url":"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2011\/02\/Captura.jpg","jetpack-related-posts":[{"id":950,"url":"https:\/\/situacioncritica.es\/blog\/el-viaje\/","url_meta":{"origin":957,"position":0},"title":"El viaje","author":"Sethbastian","date":"1 de febrero de 2011","format":"video","excerpt":"\u00bfQu\u00e9 es un viaje? Un viaje no es desplazarse. No son vacaciones. Es un proceso, un descubrimiento. Es un proceso de descubrirse a uno mismo. Un viaje nos pone cara a cara con nosotros mismos. Un viaje nos ense\u00f1a no solo el mundo, sino como encajamos nosotros en \u00e9l. \u00bfLa\u2026","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2011\/02\/Captura-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2011\/02\/Captura-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2011\/02\/Captura-1.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":1843,"url":"https:\/\/situacioncritica.es\/blog\/the-best-finish-you-can-imagine\/","url_meta":{"origin":957,"position":1},"title":"The best finish you can imagine","author":"Sethbastian","date":"12 de octubre de 2018","format":"image","excerpt":"Publicidad gr\u00e1fica de Ogilvy&Mather\u00a0para la agencia de edici\u00f3n fotogr\u00e1fica\u00a0Finishizer Agencia:\u00a0Ogilvy&Mather, Warsaw, Poland Director Creativo:\u00a0Jan Majle Art Director:\u00a0Joanna Biernacka Copywriter:\u00a0Bartek Klimaszewski Dise\u00f1ador:\u00a0Aleksandra Zalewska Retoque: Finishizer Publicado: Enero 2014","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/finishizer_failhitler_archive205x285_2400_aotw.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/finishizer_failhitler_archive205x285_2400_aotw.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/finishizer_failhitler_archive205x285_2400_aotw.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":728,"url":"https:\/\/situacioncritica.es\/blog\/life-is-about-how-you-value-others\/","url_meta":{"origin":957,"position":2},"title":"Life is about how you value others","author":"Sethbastian","date":"21 de septiembre de 2009","format":"video","excerpt":"La pieza para una aseguradora tailandesa de la prestigiosa agencia Ogilvy & Mather, de la oficina de Bangkok, que intenta transmitirnos la idea del valor real de la vida, ha sido la ganadora del gran premio al mejor anuncio de TV de 2008 en los Spikes Asia Awards. Una excelente\u2026","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2009\/09\/Thai-Life-Insurance-Opportunity-175680-detailpp.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2009\/09\/Thai-Life-Insurance-Opportunity-175680-detailpp.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2009\/09\/Thai-Life-Insurance-Opportunity-175680-detailpp.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2009\/09\/Thai-Life-Insurance-Opportunity-175680-detailpp.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":416,"url":"https:\/\/situacioncritica.es\/blog\/un-elefante-ciudad\/","url_meta":{"origin":957,"position":3},"title":"Un elefante ciudad","author":"Sethbastian","date":"1 de febrero de 2009","format":false,"excerpt":"Un elefante. Pero si miras atentamente ver\u00e1s que lo que deber\u00eda ser su piel nos es extra\u00f1amente reconocible. Una ciudad. La agencia Ogilvy & Mather de la India ha cogido a los animales m\u00e1s famosos del pa\u00eds indio y ha formado con su silueta ciudades como ilustraci\u00f3n para la nueva\u2026","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2009\/02\/OGIM_02429_6711275A.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2009\/02\/OGIM_02429_6711275A.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2009\/02\/OGIM_02429_6711275A.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2009\/02\/OGIM_02429_6711275A.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":893,"url":"https:\/\/situacioncritica.es\/blog\/aroma-a-paul-rand\/","url_meta":{"origin":957,"position":4},"title":"Aroma a Paul Rand","author":"Sethbastian","date":"10 de octubre de 2010","format":"gallery","excerpt":"Ogilvy Francia nos ha sorprendido esta semana con una campa\u00f1a publicitaria de marca para IBM que bebe, literalmente, de las fuentes originales de la comunicaci\u00f3n visual de esta compa\u00f1\u00eda. Es decir de Paul Rand, el creador del logo de IBM, y famoso por sus grandes gr\u00e1ficas publicitarias basadas en la\u2026","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2010\/10\/2e2b4f40bffcdc095f146a6c0b3d9780.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2010\/10\/2e2b4f40bffcdc095f146a6c0b3d9780.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2010\/10\/2e2b4f40bffcdc095f146a6c0b3d9780.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2010\/10\/2e2b4f40bffcdc095f146a6c0b3d9780.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2010\/10\/2e2b4f40bffcdc095f146a6c0b3d9780.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2010\/10\/2e2b4f40bffcdc095f146a6c0b3d9780.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":78,"url":"https:\/\/situacioncritica.es\/blog\/tan-hong-ming-in-love\/","url_meta":{"origin":957,"position":5},"title":"Tan Hong Ming in love","author":"Sethbastian","date":"2 de septiembre de 2008","format":"video","excerpt":"Un ni\u00f1o chino llamado Tan Hong Ming afirma estar enamorado en secreto de su compa\u00f1era de colegio, Umi Qazrina, que es malaya. Despu\u00e9s aparece en escena Umi, que reconoce con timidez que Ming es su novio.","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2008\/09\/FI-UT-20A.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2008\/09\/FI-UT-20A.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2008\/09\/FI-UT-20A.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2008\/09\/FI-UT-20A.webp?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2008\/09\/FI-UT-20A.webp?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/posts\/957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/comments?post=957"}],"version-history":[{"count":3,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/posts\/957\/revisions"}],"predecessor-version":[{"id":3835,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/posts\/957\/revisions\/3835"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/media\/2684"}],"wp:attachment":[{"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/media?parent=957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/categories?post=957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/tags?post=957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}