{"id":950,"date":"2011-02-01T20:22:16","date_gmt":"2011-02-01T18:22:16","guid":{"rendered":"http:\/\/situacioncritica.es\/?p=950"},"modified":"2022-11-19T20:37:28","modified_gmt":"2022-11-19T18:37:28","slug":"el-viaje","status":"publish","type":"post","link":"https:\/\/situacioncritica.es\/blog\/el-viaje\/","title":{"rendered":"El viaje"},"content":{"rendered":"\n<p>Hoy os traemos una pieza de Christian Reully de Ogilvy-Par\u00eds para Louis Vuitton y dirigida por Bruno Aveilla, que si bien tiene ya dos a\u00f1os, la grandeza de sus im\u00e1genes y el excelente trabajo de copywritter bien merece esta mirada atr\u00e1s para el revisionismo. <\/p>\n\n\n\n<figure class=\"wp-block-embed alignfull is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/384426212?dnt=1&amp;app_id=122963\" width=\"652\" height=\"367\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<!--more-->\n\n\n\n<p>Destacamos igualmente la m\u00fasica de Gustavo-Santaolalla para la pieza que se engrana perfectamente en la atm\u00f3sfera del anuncio.<\/p>\n\n\n\n<p>Cliente: Louis Vuitton<br>T\u00edtulo: A Journey<br>Agencia: Ogilvy, Paris<br>Creativo: Christian Reuilly<br>Producci\u00f3n: Quad Productions, Paris<br>Director: Bruno Aveilla<br>Productor: Martin Coulais<br>Edici\u00f3n: Fred Olszak<br>M\u00fasica: Gustavo-Santaolalla<br>Lanzamiento: Febrero 2008<\/p>\n\n\n\n<p>M\u00e1s informaci\u00f3n<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/vimeo.com\/384426212\" target=\"_blank\" rel=\"noreferrer noopener\">Versi\u00f3n extendida de la pieza en Vimeo<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.decouvrir.ogilvy.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agencia Ogilvy<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.louisvuitton.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Web de Louis Vuitton<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es un viaje?<br \/>\nUn viaje no es desplazarse.<br \/>\nNo son vacaciones.<br \/>\nEs un proceso, un descubrimiento.<br \/>\nEs un proceso de descubrirse a uno mismo.<br \/>\nUn viaje nos pone cara a cara con nosotros mismos.<br \/>\nUn viaje nos ense\u00f1a no solo el mundo,<br \/>\nsino como encajamos nosotros en \u00e9l.<br \/>\n\u00bfLa persona crea el viaje<br \/>\no el viaje crea a la persona?<br \/>\nEl viaje es la vida en s\u00ed misma.<br \/>\n\u00bfD\u00f3nde te encontrar\u00e1 a ti la vida?<\/p>\n","protected":false},"author":1,"featured_media":2687,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[178,179,96,164,153],"class_list":["post-950","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-creatividad","tag-bruno-aveilla","tag-gustavo-santaolalla","tag-louis-vuitton","tag-ogilvy","tag-paris","post_format-post-format-video"],"jetpack_featured_media_url":"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2011\/02\/Captura-1.jpg","jetpack-related-posts":[{"id":957,"url":"https:\/\/situacioncritica.es\/blog\/el-abrazo\/","url_meta":{"origin":950,"position":0},"title":"El abrazo","author":"Sethbastian","date":"2 de febrero de 2011","format":"video","excerpt":"No hay mayor acto de hospitalidad que el de acoger a un extra\u00f1o como a uno de los nuestros. Est\u00e1 en nuestra naturaleza. Ese era el slogan de la campa\u00f1a veraniega del 2010 de los hoteles de lujo Sangri-La. Si ayer mostr\u00e1bamos una pieza dirigida por Bruno Aveillan, El Viaje,\u2026","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2011\/02\/Captura.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2011\/02\/Captura.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2011\/02\/Captura.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2011\/02\/Captura.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":893,"url":"https:\/\/situacioncritica.es\/blog\/aroma-a-paul-rand\/","url_meta":{"origin":950,"position":1},"title":"Aroma a Paul Rand","author":"Sethbastian","date":"10 de octubre de 2010","format":"gallery","excerpt":"Ogilvy Francia nos ha sorprendido esta semana con una campa\u00f1a publicitaria de marca para IBM que bebe, literalmente, de las fuentes originales de la comunicaci\u00f3n visual de esta compa\u00f1\u00eda. Es decir de Paul Rand, el creador del logo de IBM, y famoso por sus grandes gr\u00e1ficas publicitarias basadas en la\u2026","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2010\/10\/2e2b4f40bffcdc095f146a6c0b3d9780.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2010\/10\/2e2b4f40bffcdc095f146a6c0b3d9780.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2010\/10\/2e2b4f40bffcdc095f146a6c0b3d9780.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2010\/10\/2e2b4f40bffcdc095f146a6c0b3d9780.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2010\/10\/2e2b4f40bffcdc095f146a6c0b3d9780.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2010\/10\/2e2b4f40bffcdc095f146a6c0b3d9780.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":551,"url":"https:\/\/situacioncritica.es\/blog\/disename-un-qr\/","url_meta":{"origin":950,"position":2},"title":"Dis\u00e9\u00f1ame un QR","author":"Sethbastian","date":"29 de abril de 2009","format":false,"excerpt":"Takashi Murakami ha dise\u00f1ado un c\u00f3digo QR (de esos que sirven para ir a la web de anunciante desde los anuncios de prensa a trav\u00e9s del m\u00f3vil) para Louis Vuitton, convirti\u00e9ndolo en algo agradable y divertido a la vista. 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Bajo el t\u00edtulo \"Live the language\" encontramos 4 piezas dirigidas por el sueco Gustav Johansson y donde predomina el uso de los\u2026","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2024\/08\/dragon.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2024\/08\/dragon.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2024\/08\/dragon.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2024\/08\/dragon.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2024\/08\/dragon.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":5045,"url":"https:\/\/situacioncritica.es\/blog\/la-incompetencia\/","url_meta":{"origin":950,"position":5},"title":"La incompetencia nos priva de la capacidad de darnos cuenta de lo ineptos que somos","author":"Sethbastian","date":"15 de octubre de 2023","format":false,"excerpt":"Aquellos con un bajo desempe\u00f1o en una tarea, sobrestiman en gran medida sus propias habilidades y se autocalifican por encima de la media.","rel":"","context":"En \u00abSociedad\u00bb","block_context":{"text":"Sociedad","link":"https:\/\/situacioncritica.es\/blog\/sociedad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2023\/10\/sticker-mule.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2023\/10\/sticker-mule.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2023\/10\/sticker-mule.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2023\/10\/sticker-mule.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2023\/10\/sticker-mule.jpeg?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/posts\/950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/comments?post=950"}],"version-history":[{"count":6,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/posts\/950\/revisions"}],"predecessor-version":[{"id":4758,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/posts\/950\/revisions\/4758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/media\/2687"}],"wp:attachment":[{"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/media?parent=950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/categories?post=950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/tags?post=950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}