{"id":792,"date":"2010-01-18T20:52:59","date_gmt":"2010-01-18T18:52:59","guid":{"rendered":"http:\/\/situacioncritica.es\/?p=792"},"modified":"2020-07-29T08:48:07","modified_gmt":"2020-07-29T06:48:07","slug":"be-stupid","status":"publish","type":"post","link":"https:\/\/situacioncritica.es\/blog\/be-stupid\/","title":{"rendered":"Be stupid"},"content":{"rendered":"<p>La agencia londinense Anomaly ha confeccionado la nueva campa\u00f1a gr\u00e1fica de la firma de moda Diesel. Rompedora, fiel a la l\u00ednea de la marca, esta vez huye de los t\u00f3picos sexuales para apostar por la complicidad con el instinto primario de la juventud que incita a hacer insensateces, \u00abcosas de la juventud\u00bb como se suele decir. <!--more-->Con un slogan -BE STUPID- de una gran fuerza sonora, a lo que se le une una gr\u00e1fica acorde, con esa fuente <em>bold <\/em>que tambi\u00e9n cubre el <em>headline<\/em>, y que confiere a toda la gr\u00e1fica la potencia visual que necesita este tipo de campa\u00f1as.<\/p>\n<p>Lo m\u00e1s interesante de la campa\u00f1a es sin lugar a dudas el excelente trabajo en la confecci\u00f3n de los headlines, donde sobresalen estos:<\/p>\n<ul>\n<li>Smart had one good idea and the idea was stupid.<\/li>\n<li>Stupid might fail. Smart doesn&#8217;t even try.<\/li>\n<li>Smart critiques. Stupid creates.<\/li>\n<li>Smart plans. Stupid improvise.<\/li>\n<li>If we didn&#8217;t\u00a0 have stupid thoughts we&#8217;d have no interesting thoughts at all.<\/li>\n<li>Smart may have the answer, but the stupid has all the interesting questions.<\/li>\n<li>Stupid is trial and error. Mostly error.<\/li>\n<li>Smart has the plans. Stupid has the stories.<\/li>\n<\/ul>\n<p>Las im\u00e1genes que acompa\u00f1an a los textos son igualmente simp\u00e1ticas y sin lugar a dudas en breve se comenzar\u00e1n a ver en los muros de los usuarios de las redes sociales ya que toda la campa\u00f1a cuenta con un microsite para reforzarla desde la que se pueden compartir en <em>Facebook <\/em>los anuncios.<\/p>\n\n\n<ul class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\" data-amp-lightbox=\"true\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/07\/diesel_stupid_mail_box.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"485\" src=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/07\/diesel_stupid_mail_box.jpg\" alt=\"\" data-id=\"3475\" data-link=\"https:\/\/situacioncritica.es\/blog\/be-stupid\/diesel_stupid_mail_box\/\" class=\"wp-image-3475\" srcset=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/07\/diesel_stupid_mail_box.jpg 750w, https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/07\/diesel_stupid_mail_box-500x323.jpg 500w, https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/07\/diesel_stupid_mail_box-600x388.jpg 600w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/07\/333.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"485\" src=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/07\/333.jpg\" alt=\"\" data-id=\"3476\" data-link=\"https:\/\/situacioncritica.es\/blog\/be-stupid\/attachment\/333\/\" class=\"wp-image-3476\" srcset=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/07\/333.jpg 750w, https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/07\/333-500x323.jpg 500w, https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/07\/333-600x388.jpg 600w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/07\/diesel37.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"485\" src=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/07\/diesel37.jpg\" alt=\"\" data-id=\"3477\" data-link=\"https:\/\/situacioncritica.es\/blog\/be-stupid\/diesel37-2\/\" class=\"wp-image-3477\" srcset=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/07\/diesel37.jpg 750w, https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/07\/diesel37-500x323.jpg 500w, https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/07\/diesel37-600x388.jpg 600w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/07\/diesel_stupid_rain_kiss.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"485\" src=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/07\/diesel_stupid_rain_kiss.jpg\" alt=\"\" data-id=\"3478\" data-link=\"https:\/\/situacioncritica.es\/blog\/be-stupid\/diesel_stupid_rain_kiss\/\" class=\"wp-image-3478\" srcset=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/07\/diesel_stupid_rain_kiss.jpg 750w, https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/07\/diesel_stupid_rain_kiss-500x323.jpg 500w, https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/07\/diesel_stupid_rain_kiss-600x388.jpg 600w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/figure><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>La agencia londinense Anomaly ha confeccionado la nueva campa\u00f1a gr\u00e1fica de la firma de moda Diesel. Rompedora, fiel a la l\u00ednea de la marca, esta vez huye de los t\u00f3picos sexuales para apostar por la complicidad con la juventud. Con un slogan -BE STUPID- de una gran fuerza sonora que confiere a toda la gr\u00e1fica la potencia visual que necesita este tipo de campa\u00f1as.<\/p>\n","protected":false},"author":1,"featured_media":3474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[146,37,105,147],"class_list":["post-792","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-creatividad","tag-diesel","tag-grafica","tag-londres","tag-moda","post_format-post-format-image"],"jetpack_featured_media_url":"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2010\/01\/diesel37.jpg","jetpack-related-posts":[{"id":371,"url":"https:\/\/situacioncritica.es\/blog\/el-precio-de-emigrar\/","url_meta":{"origin":792,"position":0},"title":"El precio de emigrar","author":"Sethbastian","date":"29 de diciembre de 2008","format":false,"excerpt":"Excelente campa\u00f1a de la agencia International Organization for Migration para evitar la emigraci\u00f3n ilegal de los habitantes de Ucrania a los pa\u00edses vecinos. La campa\u00f1a est\u00e1 formada por tres piezas gr\u00e1ficas de Leo Burnett.","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2008\/12\/international-organization-for-migration-anti-human-trafficking-program-olya-969ce45c85a7cfee1eccb8eb09.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2008\/12\/international-organization-for-migration-anti-human-trafficking-program-olya-969ce45c85a7cfee1eccb8eb09.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2008\/12\/international-organization-for-migration-anti-human-trafficking-program-olya-969ce45c85a7cfee1eccb8eb09.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":416,"url":"https:\/\/situacioncritica.es\/blog\/un-elefante-ciudad\/","url_meta":{"origin":792,"position":1},"title":"Un elefante ciudad","author":"Sethbastian","date":"1 de febrero de 2009","format":false,"excerpt":"Un elefante. Pero si miras atentamente ver\u00e1s que lo que deber\u00eda ser su piel nos es extra\u00f1amente reconocible. Una ciudad. La agencia Ogilvy & Mather de la India ha cogido a los animales m\u00e1s famosos del pa\u00eds indio y ha formado con su silueta ciudades como ilustraci\u00f3n para la nueva\u2026","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2009\/02\/OGIM_02429_6711275A.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2009\/02\/OGIM_02429_6711275A.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2009\/02\/OGIM_02429_6711275A.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2009\/02\/OGIM_02429_6711275A.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":350,"url":"https:\/\/situacioncritica.es\/blog\/la-simpleza-de-un-slogan\/","url_meta":{"origin":792,"position":2},"title":"La simpleza de un slogan","author":"Sethbastian","date":"10 de diciembre de 2008","format":"image","excerpt":"A veces los creativos publicitarios se estrujan tanto la cabeza para vender un producto que lo que para ellos es obvio, para los espectadores del anuncio puede ser confuso. La agencia danesa & Co fue contratada por la firma de zapatos Bianco Footwear para su nueva campa\u00f1a publicitaria gr\u00e1fica y\u2026","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2008\/12\/bianco-footwear-how-to-double-your-collection-3-f6a5d55acbb966741576e38ea8.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2008\/12\/bianco-footwear-how-to-double-your-collection-3-f6a5d55acbb966741576e38ea8.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2008\/12\/bianco-footwear-how-to-double-your-collection-3-f6a5d55acbb966741576e38ea8.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":942,"url":"https:\/\/situacioncritica.es\/blog\/heita\/","url_meta":{"origin":792,"position":3},"title":"Heita!","author":"Sethbastian","date":"1 de febrero de 2011","format":"video","excerpt":"Campa\u00f1a de lanzamiento de un nuevo teleoperador de telefon\u00eda m\u00f3vil en Sud\u00e1frica, Telkon, que opera bajo la marca comercial 8.ta. El lanzamiento fue dise\u00f1ado por McCann Erickson, de Johannesburg que tuvieron carta blanca para desarrollar todo el proyecto, incluyendo naming y gr\u00e1fica. Lo mostramos aqu\u00ed como ejemplo de desarrollo de\u2026","rel":"","context":"En \u00abTecnolog\u00eda\u00bb","block_context":{"text":"Tecnolog\u00eda","link":"https:\/\/situacioncritica.es\/blog\/tecnologia\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2011\/02\/Captura-2.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2011\/02\/Captura-2.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2011\/02\/Captura-2.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2011\/02\/Captura-2.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":769,"url":"https:\/\/situacioncritica.es\/blog\/piensa-antes-de-enviar\/","url_meta":{"origin":792,"position":4},"title":"Piensa antes de enviar","author":"Sethbastian","date":"1 de diciembre de 2009","format":false,"excerpt":"LG ha encargado a Young & Rubicam de New York una campa\u00f1a para evitar en el acoso juvenil a trav\u00e9s del m\u00f3vil. Para ello ha recurrido a las redes sociales m\u00e1s importantes en la actualidad y a los portales web donde los adolescentes pasan m\u00e1s tiempo navegando. Todo ello con\u2026","rel":"","context":"En \u00abSociedad\u00bb","block_context":{"text":"Sociedad","link":"https:\/\/situacioncritica.es\/blog\/sociedad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2009\/12\/97307_0_992_MTAyODk0Mjk3MS0xNjcwODE5MDE.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2009\/12\/97307_0_992_MTAyODk0Mjk3MS0xNjcwODE5MDE.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2009\/12\/97307_0_992_MTAyODk0Mjk3MS0xNjcwODE5MDE.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":1192,"url":"https:\/\/situacioncritica.es\/blog\/axe-se-vuelve-bisexual\/","url_meta":{"origin":792,"position":5},"title":"AXE se vuelve bisexual","author":"Sethbastian","date":"1 de febrero de 2012","format":"video","excerpt":"Las campa\u00f1as del desodorante AXE de Unilevel destacan por su agresividad sexual que se tornaba humor\u00edstica gracias a su nivel de exageraci\u00f3n. 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