{"id":416,"date":"2009-02-01T14:45:00","date_gmt":"2009-02-01T12:45:00","guid":{"rendered":"http:\/\/situacioncritica.es\/?p=416"},"modified":"2024-08-19T09:05:09","modified_gmt":"2024-08-19T07:05:09","slug":"un-elefante-ciudad","status":"publish","type":"post","link":"https:\/\/situacioncritica.es\/blog\/un-elefante-ciudad\/","title":{"rendered":"Un elefante ciudad"},"content":{"rendered":"\n

La nueva campa\u00f1a de WWF en la India viene a concienciar a sus habitantes sobre los efectos devastadores del crecimiento sin control de las ciudades sobre la fauna del pa\u00eds.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Con una gr\u00e1fica extremadamente trabajada y que muestra a ciudades construidas con la silueta de los animales m\u00e1s caracter\u00edsticos de la India, quiere transmitir visualmente el slogan de la campa\u00f1a: \u00ab\u00bfNuestras vidas al coste de las de ellos?, Our life at the cost of theirs?\u00bb<\/p>\n\n\n\n

La campa\u00f1a la componen 3 trabajos gr\u00e1ficos, el Efefante que ilustra esta entrada, un Rinoceronte y la Tortuga.<\/p>\n\n\n\n

\n

Agencia: Ogilvy & Mather, Mumbai, India
Director Creativo Ejecutivo: Piyush Pandey
Director Creativo: Sumanto Chattopadhyay
Directores Art\u00edsticos: Mayur varma, Mandar Wairkar
Ilustradores: Swapnil Nilkanth, Nishikant Palande
Copy: Sumanto Chattopadhyay, Karn Singh, Mandar Wairkar<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Un elefante. Pero si miras atentamente ver\u00e1s que lo que deber\u00eda ser su piel nos es extra\u00f1amente reconocible. Una ciudad. La agencia Ogilvy & Mather de la India ha cogido a los animales m\u00e1s famosos del pa\u00eds indio y ha formado con su silueta ciudades como ilustraci\u00f3n para la nueva campa\u00f1a de WWF para la protecci\u00f3n de la naturaleza del pa\u00eds.<\/p>\n","protected":false},"author":1,"featured_media":5452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[66,67],"class_list":["post-416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creatividad","tag-india","tag-wwf"],"jetpack_featured_media_url":"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2009\/02\/OGIM_02429_6711275A.jpg","jetpack-related-posts":[{"id":893,"url":"https:\/\/situacioncritica.es\/blog\/aroma-a-paul-rand\/","url_meta":{"origin":416,"position":0},"title":"Aroma a Paul Rand","author":"Sethbastian","date":"10 de octubre de 2010","format":"gallery","excerpt":"Ogilvy Francia nos ha sorprendido esta semana con una campa\u00f1a publicitaria de marca para IBM que bebe, literalmente, de las fuentes originales de la comunicaci\u00f3n visual de esta compa\u00f1\u00eda. 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