{"id":4114,"date":"2021-01-17T19:27:05","date_gmt":"2021-01-17T17:27:05","guid":{"rendered":"https:\/\/situacioncritica.es\/blog\/?p=4114"},"modified":"2021-01-17T19:30:19","modified_gmt":"2021-01-17T17:30:19","slug":"juli-entendiendo-discapacidad","status":"publish","type":"post","link":"https:\/\/situacioncritica.es\/blog\/juli-entendiendo-discapacidad\/","title":{"rendered":"Juli, entendiendo la discapacidad"},"content":{"rendered":"\n<p>En 1992, las Naciones Unidas proclamaron el 3 de diciembre como el <a href=\"https:\/\/www.un.org\/es\/observances\/day-of-persons-with-disabilities\" target=\"_blank\" rel=\"noreferrer noopener\">D\u00eda Internacional de las Personas con Discapacidad<\/a>, con el objetivo de promover los derechos y el bienestar de los discapacitados en todos los \u00e1mbitos de la sociedad, as\u00ed como de concienciar sobre su situaci\u00f3n en todos los aspectos de la vida pol\u00edtica, social, econ\u00f3mica y cultural.<\/p>\n\n\n\n<p>En diciembre de 2020, para la ocasi\u00f3n, McDonald&#8217;s Argentina se asoci\u00f3 con cinco destacadas ONGs de discapacitados para producir una pieza cuyo objetivo era naturalizar el tema de la inclusi\u00f3n laboral de este colectivo.<\/p>\n\n\n\n<p>La campa\u00f1a cont\u00f3 adem\u00e1s con el apoyo de Argentina Cine.<\/p>\n\n\n\n<figure class=\"wp-block-embed alignfull is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"&quot;Juli&quot; - McDonald&#039;s y Fundaci\u00f3n Discar  - TBWA\" width=\"652\" height=\"367\" src=\"https:\/\/www.youtube.com\/embed\/BLdj4b7HKBY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>Agencia:&nbsp;<a href=\"https:\/\/www.tbwa.com.ar\" target=\"_blank\" rel=\"noreferrer noopener\">TBWA<\/a>, Argentina para McDonald&#8217;s<\/li><li>Lanzado:&nbsp;Diciembre 2020<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>La verdadera integraci\u00f3n solo se alcanza realmente cuando de vuelve invisible, cuando se naturaliza de tal manera que no nos extra\u00f1a, o asombra, ver a una persona  con alg\u00fan tipo de discapacidad en un puesto laboral. De eso va la nueva campa\u00f1a de McDonalds Argentina.<\/p>\n","protected":false},"author":1,"featured_media":4115,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"La integraci\u00f3n solo se alcanza cuando se naturaliza de tal manera que no nos extra\u00f1a ver a una persona&nbsp;con alg\u00fan tipo de discapacidad en un puesto laboral.","_seopress_robots_index":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22,7],"tags":[680,679,678,551,681],"class_list":["post-4114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creatividad","category-sociedad","tag-argentina","tag-discapacidad","tag-down","tag-mcdonalds","tag-tbwa"],"jetpack_featured_media_url":"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2021\/01\/juli.jpg","jetpack-related-posts":[{"id":2759,"url":"https:\/\/situacioncritica.es\/blog\/3-sencillas-razones-por-las-que-debes-cuidar-la-imagen-de-tu-empresa\/","url_meta":{"origin":4114,"position":0},"title":"3 sencillas razones por las que debes cuidar la imagen de tu empresa","author":"Sethbastian","date":"27 de junio de 2018","format":false,"excerpt":"Para construir una marca exitosa, es importante tener un equilibrio entre un buen dise\u00f1o y un modelo de negocio s\u00f3lido. No se recomienda pasar meses perfeccionando un dise\u00f1o mientras pospones otras tareas como ventas y marketing, pero un buen dise\u00f1o es crucial para una marca s\u00f3lida.","rel":"","context":"En \u00abSociedad\u00bb","block_context":{"text":"Sociedad","link":"https:\/\/situacioncritica.es\/blog\/sociedad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/dose-media-337489-unsplash-e1530437160551.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/dose-media-337489-unsplash-e1530437160551.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/dose-media-337489-unsplash-e1530437160551.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/dose-media-337489-unsplash-e1530437160551.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/dose-media-337489-unsplash-e1530437160551.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":3331,"url":"https:\/\/situacioncritica.es\/blog\/logos-honestos\/","url_meta":{"origin":4114,"position":1},"title":"Logos honestos","author":"Sethbastian","date":"27 de junio de 2019","format":false,"excerpt":"\u00bfY si los logos de grandes compa\u00f1\u00edas representaran realmente a lo que se dedican?","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/06\/mcdonalds.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/06\/mcdonalds.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/06\/mcdonalds.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":5045,"url":"https:\/\/situacioncritica.es\/blog\/la-incompetencia\/","url_meta":{"origin":4114,"position":2},"title":"La incompetencia nos priva de la capacidad de darnos cuenta de lo ineptos que somos","author":"Sethbastian","date":"15 de octubre de 2023","format":false,"excerpt":"Aquellos con un bajo desempe\u00f1o en una tarea, sobrestiman en gran medida sus propias habilidades y se autocalifican por encima de la media.","rel":"","context":"En \u00abSociedad\u00bb","block_context":{"text":"Sociedad","link":"https:\/\/situacioncritica.es\/blog\/sociedad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2023\/10\/sticker-mule.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2023\/10\/sticker-mule.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2023\/10\/sticker-mule.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2023\/10\/sticker-mule.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2023\/10\/sticker-mule.jpeg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":4080,"url":"https:\/\/situacioncritica.es\/blog\/james-bond-vale-600-millones-de-dolares\/","url_meta":{"origin":4114,"position":3},"title":"James Bond vale 600 millones de d\u00f3lares","author":"Sethbastian","date":"25 de octubre de 2020","format":false,"excerpt":"Ese es el precio que MGM, el propietario de la franquicia, parece haber puesto a la \u00faltima pel\u00edcula del esp\u00eda ingl\u00e9s.","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2020\/10\/james-bond.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2020\/10\/james-bond.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2020\/10\/james-bond.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2020\/10\/james-bond.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2020\/10\/james-bond.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":4106,"url":"https:\/\/situacioncritica.es\/blog\/anuncios-raros\/","url_meta":{"origin":4114,"position":4},"title":"Este a\u00f1o raro merece anuncios raros","author":"Sethbastian","date":"30 de diciembre de 2020","format":false,"excerpt":"El oddvertising est\u00e1 de regreso. Anuncios raros, extra\u00f1os, indescifrables, divertidos e impactantes. A tono con el a\u00f1o.","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2020\/12\/rc-cola.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2020\/12\/rc-cola.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2020\/12\/rc-cola.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2020\/12\/rc-cola.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":4637,"url":"https:\/\/situacioncritica.es\/blog\/falta-responsabilidad-social-apple\/","url_meta":{"origin":4114,"position":5},"title":"La falta de responsabilidad social de Apple","author":"Sethbastian","date":"18 de julio de 2022","format":false,"excerpt":"La introducci\u00f3n de Apple en el modelo de financiaci\u00f3n \"Buy Now, Pay Later\"es un riesgo para los m\u00e1s j\u00f3venes y su obsesi\u00f3n por los caprichos caros e inmediatos.","rel":"","context":"En \u00abEconom\u00eda\u00bb","block_context":{"text":"Econom\u00eda","link":"https:\/\/situacioncritica.es\/blog\/economia\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2022\/06\/tim-gouw-1K9T5YiZ2WU-unsplash-2.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2022\/06\/tim-gouw-1K9T5YiZ2WU-unsplash-2.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2022\/06\/tim-gouw-1K9T5YiZ2WU-unsplash-2.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2022\/06\/tim-gouw-1K9T5YiZ2WU-unsplash-2.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2022\/06\/tim-gouw-1K9T5YiZ2WU-unsplash-2.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2022\/06\/tim-gouw-1K9T5YiZ2WU-unsplash-2.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/posts\/4114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/comments?post=4114"}],"version-history":[{"count":5,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/posts\/4114\/revisions"}],"predecessor-version":[{"id":4120,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/posts\/4114\/revisions\/4120"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/media\/4115"}],"wp:attachment":[{"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/media?parent=4114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/categories?post=4114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/tags?post=4114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}