{"id":3331,"date":"2019-06-27T14:56:17","date_gmt":"2019-06-27T12:56:17","guid":{"rendered":"https:\/\/situacioncritica.es\/blog\/?p=3331"},"modified":"2020-04-27T19:41:38","modified_gmt":"2020-04-27T17:41:38","slug":"logos-honestos","status":"publish","type":"post","link":"https:\/\/situacioncritica.es\/blog\/logos-honestos\/","title":{"rendered":"Logos honestos"},"content":{"rendered":"\n<p>Nada como una marca suicid\u00e1ndose mostrando a qu\u00e9 se dedica realmente para alegrarte el rat\u00edn.<\/p>\n\n\n\n<figure class=\"wp-block-gallery alignfull columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/06\/facebook.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"598\" height=\"598\" src=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/06\/facebook.jpg\" alt=\"\" data-id=\"3334\" data-link=\"https:\/\/situacioncritica.es\/blog\/?attachment_id=3334\" class=\"wp-image-3334\" srcset=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/06\/facebook.jpg 598w, https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/06\/facebook-300x300.jpg 300w, https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/06\/facebook-500x500.jpg 500w\" sizes=\"auto, (max-width: 598px) 100vw, 598px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/06\/mcdonalds.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"598\" height=\"598\" src=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/06\/mcdonalds.jpg\" alt=\"\" data-id=\"3336\" data-link=\"https:\/\/situacioncritica.es\/blog\/?attachment_id=3336\" class=\"wp-image-3336\" srcset=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/06\/mcdonalds.jpg 598w, https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/06\/mcdonalds-300x300.jpg 300w, https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/06\/mcdonalds-500x500.jpg 500w\" sizes=\"auto, (max-width: 598px) 100vw, 598px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/06\/mobil.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"598\" height=\"598\" src=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/06\/mobil.jpg\" alt=\"\" data-id=\"3335\" data-link=\"https:\/\/situacioncritica.es\/blog\/?attachment_id=3335\" class=\"wp-image-3335\" srcset=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/06\/mobil.jpg 598w, https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/06\/mobil-300x300.jpg 300w, https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/06\/mobil-500x500.jpg 500w\" sizes=\"auto, (max-width: 598px) 100vw, 598px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/06\/budweiser.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"598\" height=\"598\" src=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/06\/budweiser.jpg\" alt=\"\" data-id=\"3337\" data-link=\"https:\/\/situacioncritica.es\/blog\/?attachment_id=3337\" class=\"wp-image-3337\" srcset=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/06\/budweiser.jpg 598w, https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/06\/budweiser-300x300.jpg 300w, https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/06\/budweiser-500x500.jpg 500w\" sizes=\"auto, (max-width: 598px) 100vw, 598px\" \/><\/a><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>Los buenos de <a rel=\"noreferrer noopener\" aria-label=\"Future Punk (abre en una nueva pesta\u00f1a)\" href=\"https:\/\/www.instagram.com\/realfuturepunk\/\" target=\"_blank\">Future Punk<\/a>, desde su cuenta de Instagram, han creado versiones de logos de grandes empresas a\u00f1adiendo algunos matices&#8230; poco sutiles, en una descacharrante animaci\u00f3n.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Bv9WxwPDnsu\/\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/Bv9WxwPDnsu\/\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener noreferrer\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/Bv9WxwPDnsu\/\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener noreferrer\">Una publicaci\u00f3n compartida de Future Punk (@realfuturepunk)<\/a> el <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2019-04-07T15:04:45+00:00\">7 Abr, 2019 a las 8:04 PDT<\/time><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>Bank of America, Budweiser, COMCAST, McDonald&#8217;s, Marlboro, Facebook y Mobil son los logos animados por Future Punk en esta diviertida pieza.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfY si los logos de grandes compa\u00f1\u00edas representaran realmente a lo que se dedican?<\/p>\n","protected":false},"author":1,"featured_media":3336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[93,549,548,550,239,528,60,552,554,553,83],"class_list":["post-3331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creatividad","tag-animacion","tag-bank-of-america","tag-budweiser","tag-comcast","tag-facebook","tag-instagram","tag-logo","tag-marlboro","tag-mcdonald","tag-mobil","tag-usa"],"jetpack_featured_media_url":"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/06\/mcdonalds.jpg","jetpack-related-posts":[{"id":893,"url":"https:\/\/situacioncritica.es\/blog\/aroma-a-paul-rand\/","url_meta":{"origin":3331,"position":0},"title":"Aroma a Paul Rand","author":"Sethbastian","date":"10 de octubre de 2010","format":"gallery","excerpt":"Ogilvy Francia nos ha sorprendido esta semana con una campa\u00f1a publicitaria de marca para IBM que bebe, literalmente, de las fuentes originales de la comunicaci\u00f3n visual de esta compa\u00f1\u00eda. Es decir de Paul Rand, el creador del logo de IBM, y famoso por sus grandes gr\u00e1ficas publicitarias basadas en la\u2026","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2010\/10\/2e2b4f40bffcdc095f146a6c0b3d9780.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2010\/10\/2e2b4f40bffcdc095f146a6c0b3d9780.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2010\/10\/2e2b4f40bffcdc095f146a6c0b3d9780.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2010\/10\/2e2b4f40bffcdc095f146a6c0b3d9780.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2010\/10\/2e2b4f40bffcdc095f146a6c0b3d9780.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2010\/10\/2e2b4f40bffcdc095f146a6c0b3d9780.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":399,"url":"https:\/\/situacioncritica.es\/blog\/una-sonrisa-de-cientos-de-millones\/","url_meta":{"origin":3331,"position":1},"title":"Una sonrisa de cientos de millones","author":"Sethbastian","date":"19 de enero de 2009","format":false,"excerpt":"Pepsi ha decidido cambiar la imagen global de su marca, no s\u00f3lo de la cola carbonata original, si no la de toda la gama de productos. Una sonrisa que cambia de forma ser\u00e1 el icono mundial de la bebida con la que se pretende unificar la imagen de todos sus\u2026","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2009\/01\/525ce6e44b050f43be844d4151836eb4-scaled.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2009\/01\/525ce6e44b050f43be844d4151836eb4-scaled.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2009\/01\/525ce6e44b050f43be844d4151836eb4-scaled.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2009\/01\/525ce6e44b050f43be844d4151836eb4-scaled.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2009\/01\/525ce6e44b050f43be844d4151836eb4-scaled.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2009\/01\/525ce6e44b050f43be844d4151836eb4-scaled.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":3114,"url":"https:\/\/situacioncritica.es\/blog\/la-vaca-mira-al-otro\/","url_meta":{"origin":3331,"position":2},"title":"La vaca mira al otro lado. Milka redise\u00f1a imagen y packaging","author":"Sethbastian","date":"16 de noviembre de 2018","format":false,"excerpt":"Milka en 1990 registr\u00f3 su color lila para su uso exclusivo en publicidad. Fiel a este color, la actualizaci\u00f3n de la imagen de la marca sigue centrando en \u00e9l su identidad. Lo que cambia, a mejor, es la vaca y el paisaje, mucho mejor agrupado ahora con el logo.","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/11\/milka.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/11\/milka.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/11\/milka.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/11\/milka.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":3430,"url":"https:\/\/situacioncritica.es\/blog\/nasa-graphics-standards-manual\/","url_meta":{"origin":3331,"position":3},"title":"NASA Graphics Standards Manual","author":"Sethbastian","date":"16 de julio de 2019","format":false,"excerpt":"Estamos celebrando el 50 aniversario de la llegada a la luna, y qu\u00e9 mejor momento que ahora para rememorar tambi\u00e9n el dise\u00f1o de la identidad corporativa de la NASA.","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/07\/NASA-Graphics-Standards-Manual9.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/07\/NASA-Graphics-Standards-Manual9.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/07\/NASA-Graphics-Standards-Manual9.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/07\/NASA-Graphics-Standards-Manual9.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/07\/NASA-Graphics-Standards-Manual9.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":2770,"url":"https:\/\/situacioncritica.es\/blog\/prime-de-amazon-se-independiza-como-marca\/","url_meta":{"origin":3331,"position":4},"title":"Prime de Amazon se independiza como marca","author":"Sethbastian","date":"30 de junio de 2018","format":false,"excerpt":"El gigante del comercio electr\u00f3nico (entre otras cosas) anda diversificado y el siguiente paso para ello es dar m\u00e1s valor a su reconocida marca \"Prime\", utilizada para distingir hasta ahora a los poseedores del servicio premium de la empresa, lo que les permit\u00eda disponer de una tarifa cero en los\u2026","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/whole-foods-amazon.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/whole-foods-amazon.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/whole-foods-amazon.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":942,"url":"https:\/\/situacioncritica.es\/blog\/heita\/","url_meta":{"origin":3331,"position":5},"title":"Heita!","author":"Sethbastian","date":"1 de febrero de 2011","format":"video","excerpt":"Campa\u00f1a de lanzamiento de un nuevo teleoperador de telefon\u00eda m\u00f3vil en Sud\u00e1frica, Telkon, que opera bajo la marca comercial 8.ta. El lanzamiento fue dise\u00f1ado por McCann Erickson, de Johannesburg que tuvieron carta blanca para desarrollar todo el proyecto, incluyendo naming y gr\u00e1fica. Lo mostramos aqu\u00ed como ejemplo de desarrollo de\u2026","rel":"","context":"En \u00abTecnolog\u00eda\u00bb","block_context":{"text":"Tecnolog\u00eda","link":"https:\/\/situacioncritica.es\/blog\/tecnologia\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2011\/02\/Captura-2.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2011\/02\/Captura-2.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2011\/02\/Captura-2.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2011\/02\/Captura-2.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/posts\/3331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/comments?post=3331"}],"version-history":[{"count":7,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/posts\/3331\/revisions"}],"predecessor-version":[{"id":3652,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/posts\/3331\/revisions\/3652"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/media\/3336"}],"wp:attachment":[{"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/media?parent=3331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/categories?post=3331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/tags?post=3331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}