{"id":3147,"date":"2018-11-27T14:53:54","date_gmt":"2018-11-27T12:53:54","guid":{"rendered":"https:\/\/situacioncritica.es\/blog\/?p=3147"},"modified":"2020-07-29T08:33:26","modified_gmt":"2020-07-29T06:33:26","slug":"campbell-raton-lata-de-tomate","status":"publish","type":"post","link":"https:\/\/situacioncritica.es\/blog\/campbell-raton-lata-de-tomate\/","title":{"rendered":"Campbell a\u00f1ade un rat\u00f3n a su lata de tomate"},"content":{"rendered":"<p>Ahora, otro elemento de la cultura popular del siglo XX se une al dise\u00f1o de <a href=\"https:\/\/es.wikipedia.org\/wiki\/Campbell_Soup_Company\" target=\"_blank\" rel=\"noopener noreferrer\">la lata m\u00e1s famosa del mundo<\/a>, <strong>el rat\u00f3n m\u00e1s omnipresente del globo<\/strong>.<\/p>\n<p>En noviembre <a href=\"https:\/\/es.wikipedia.org\/wiki\/Mickey_Mouse\" target=\"_blank\" rel=\"noopener noreferrer\">Mickey Mouse<\/a> cumpli\u00f3 90 a\u00f1os y, en homenaje al personaje, desde Campbell han renovado sus latas con<strong> tres dise\u00f1os diferentes<\/strong> que incluyen una ilustraci\u00f3n del rat\u00f3n de Disney en tres momentos de su vida, que representan los diversos cambios est\u00e9ticos que ha sufrido.<\/p>\n<div id='gallery-1' class='gallery galleryid-3147 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/situacioncritica.es\/blog\/campbell-raton-lata-de-tomate\/campbell-mickey-mouse-3-1024x1024\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/11\/campbell-mickey-mouse-3-1024x1024-300x300.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/11\/campbell-mickey-mouse-3-1024x1024-300x300.png 300w, https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/11\/campbell-mickey-mouse-3-1024x1024-500x500.png 500w, https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/11\/campbell-mickey-mouse-3-1024x1024-768x768.png 768w, https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/11\/campbell-mickey-mouse-3-1024x1024-600x600.png 600w, https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/11\/campbell-mickey-mouse-3-1024x1024.png 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/situacioncritica.es\/blog\/campbell-raton-lata-de-tomate\/campbell-mickey-mouse-5-1024x1024\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/11\/campbell-mickey-mouse-5-1024x1024-300x300.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/11\/campbell-mickey-mouse-5-1024x1024-300x300.png 300w, https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/11\/campbell-mickey-mouse-5-1024x1024-500x500.png 500w, https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/11\/campbell-mickey-mouse-5-1024x1024-768x768.png 768w, https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/11\/campbell-mickey-mouse-5-1024x1024-600x600.png 600w, https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/11\/campbell-mickey-mouse-5-1024x1024.png 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/situacioncritica.es\/blog\/campbell-raton-lata-de-tomate\/campbell-mickey-mouse-2-1024x1024\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/11\/campbell-mickey-mouse-2-1024x1024-300x300.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/11\/campbell-mickey-mouse-2-1024x1024-300x300.png 300w, https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/11\/campbell-mickey-mouse-2-1024x1024-500x500.png 500w, https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/11\/campbell-mickey-mouse-2-1024x1024-768x768.png 768w, https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/11\/campbell-mickey-mouse-2-1024x1024-600x600.png 600w, https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/11\/campbell-mickey-mouse-2-1024x1024.png 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Desde que Andy Warhol convirtiera en 1962 las Latas de sopa Campbell en una obra de arte, este m\u00edtico packaging forma parte de la cultura popular.<\/p>\n","protected":false},"author":1,"featured_media":3148,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[516,514,515,211],"class_list":["post-3147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creatividad","tag-campbell","tag-disney","tag-mickey-mouse","tag-packaging"],"jetpack_featured_media_url":"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/11\/campbell-mickey-mouse-3-1024x1024.png","jetpack-related-posts":[{"id":5123,"url":"https:\/\/situacioncritica.es\/blog\/en-10-anos-superman-sera-de-todos\/","url_meta":{"origin":3147,"position":0},"title":"En 10 a\u00f1os Superman ser\u00e1 de todos.","author":"Sethbastian","date":"20 de enero de 2024","format":false,"excerpt":"En 2034 Superman y Lois Lane entrar\u00e1n en el dominio p\u00fablico, al a\u00f1o siguiente lo har\u00e1 Batman, despu\u00e9s el Joker en 2036 y Wonder Woman en 2037.","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2024\/01\/superman.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2024\/01\/superman.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2024\/01\/superman.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2024\/01\/superman.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2024\/01\/superman.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2024\/01\/superman.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":850,"url":"https:\/\/situacioncritica.es\/blog\/disename-una-lata\/","url_meta":{"origin":3147,"position":1},"title":"Dis\u00e9\u00f1ame una lata","author":"Sethbastian","date":"28 de junio de 2010","format":false,"excerpt":"Mountain Dew comenz\u00f3 su andadura a mediados del siglo pasado como una bebida sin alcohol, pero con mucha cafe\u00edna, para la gente de las monta\u00f1as. Ahora su objetivo comercial son los j\u00f3venes apasionados por los deportes de riesgo. Dentro de esta orientaci\u00f3n global se enmarca su nueva campa\u00f1a Green Label\u2026","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2010\/06\/47451cb8-e2e4-4ece-9698-cac5895870a2.jpg._CB283042070_.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2010\/06\/47451cb8-e2e4-4ece-9698-cac5895870a2.jpg._CB283042070_.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2010\/06\/47451cb8-e2e4-4ece-9698-cac5895870a2.jpg._CB283042070_.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2010\/06\/47451cb8-e2e4-4ece-9698-cac5895870a2.jpg._CB283042070_.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2010\/06\/47451cb8-e2e4-4ece-9698-cac5895870a2.jpg._CB283042070_.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2010\/06\/47451cb8-e2e4-4ece-9698-cac5895870a2.jpg._CB283042070_.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":983,"url":"https:\/\/situacioncritica.es\/blog\/mitos-del-diseno-conservas-ortiz\/","url_meta":{"origin":3147,"position":2},"title":"Mitos del dise\u00f1o: Conservas Ortiz","author":"Sethbastian","date":"5 de octubre de 2013","format":false,"excerpt":"Las coloristas latas de Ortiz presentan una versi\u00f3n moderna del dise\u00f1o original de un pesquero. En lugar de imprimirse en una caja de cart\u00f3n en la que despu\u00e9s introducir la lata, el dise\u00f1o se plasma directamente sobre las latas. La preponderancia del amarillo hace que los productos destaquen en los\u2026","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2013\/10\/lata-ortiz.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":975,"url":"https:\/\/situacioncritica.es\/blog\/packaging-pack-age\/","url_meta":{"origin":3147,"position":3},"title":"Packaging, pack, age","author":"Sethbastian","date":"8 de octubre de 2013","format":false,"excerpt":"Muchas veces asociamos dise\u00f1o a exclusividad, como si esa palabra fuera sin\u00f3nimo de lujo. Nada m\u00e1s lejos de la realidad. Dise\u00f1o es el encuentro entre la creatividad y la usabilidad. Y resultado destacado de esa uni\u00f3n resulta el packaging, la rama que estudia el envase de los productos. Esos que\u2026","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/tortas72.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/tortas72.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/tortas72.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":1134,"url":"https:\/\/situacioncritica.es\/blog\/burguer-king-revisitado\/","url_meta":{"origin":3147,"position":4},"title":"Burguer King revisitado","author":"Sethbastian","date":"8 de octubre de 2013","format":false,"excerpt":"Burguer King ha renovado el dise\u00f1o gr\u00e1fico global de su packaging , del que se ha encargado el dise\u00f1ador gr\u00e1fico e ilustrador de Nueva York, David Iglesias, de la agencia Tender Creative de Manhattan.","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/davidiglesias-11.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/davidiglesias-11.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/davidiglesias-11.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/davidiglesias-11.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":4344,"url":"https:\/\/situacioncritica.es\/blog\/el-doble-rasero-de-disney\/","url_meta":{"origin":3147,"position":5},"title":"El doble rasero de Disney","author":"Sethbastian","date":"10 de marzo de 2022","format":false,"excerpt":"Disney gana dinero con el merchandising del Orgullo Gay mientras apoya financieramente a politicos republicanos responsables de impulsar una ley hom\u00f3foba en Florida.","rel":"","context":"En \u00abSociedad\u00bb","block_context":{"text":"Sociedad","link":"https:\/\/situacioncritica.es\/blog\/sociedad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2022\/03\/tyler-nix-kxvo-c2GhwQ-unsplash.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2022\/03\/tyler-nix-kxvo-c2GhwQ-unsplash.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2022\/03\/tyler-nix-kxvo-c2GhwQ-unsplash.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2022\/03\/tyler-nix-kxvo-c2GhwQ-unsplash.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2022\/03\/tyler-nix-kxvo-c2GhwQ-unsplash.jpeg?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/posts\/3147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/comments?post=3147"}],"version-history":[{"count":4,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/posts\/3147\/revisions"}],"predecessor-version":[{"id":3660,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/posts\/3147\/revisions\/3660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/media\/3148"}],"wp:attachment":[{"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/media?parent=3147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/categories?post=3147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/tags?post=3147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}