{"id":3037,"date":"2018-09-12T08:10:56","date_gmt":"2018-09-12T06:10:56","guid":{"rendered":"https:\/\/situacioncritica.es\/blog\/?p=3037"},"modified":"2020-07-29T08:34:23","modified_gmt":"2020-07-29T06:34:23","slug":"good-hair-day-pasta-un-packaging-que-juega-con-tu-buen-humor","status":"publish","type":"post","link":"https:\/\/situacioncritica.es\/blog\/good-hair-day-pasta-un-packaging-que-juega-con-tu-buen-humor\/","title":{"rendered":"Good Hair Day Pasta, un packaging que juega con tu buen humor"},"content":{"rendered":"<p><strong>Good Hair Day Pasta<\/strong> utiliza, desde el propio nombre, el humor como elemento diferenciador, y tiene el mayor reclamo en el excelente <em>packaging<\/em> dise\u00f1ado por\u00a0<a href=\"http:\/\/nikitakonkin.com\/portfolio\/good-hairday-pasta\" target=\"_blank\" rel=\"noopener noreferrer\">Nikita Konkin<\/a>.<\/p>\n<div id='gallery-1' class='gallery galleryid-3037 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/situacioncritica.es\/blog\/good-hair-day-pasta-un-packaging-que-juega-con-tu-buen-humor\/goodhairdaypasta_nikitakonkin_cavatappi\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/09\/goodhairdaypasta_nikitakonkin_cavatappi-300x300.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/situacioncritica.es\/blog\/good-hair-day-pasta-un-packaging-que-juega-con-tu-buen-humor\/goodhairdaypasta_nikitakonkin_fettuccine\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/09\/goodhairdaypasta_nikitakonkin_fettuccine-300x300.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/situacioncritica.es\/blog\/good-hair-day-pasta-un-packaging-que-juega-con-tu-buen-humor\/spaghetti_nikitakonkin-1\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/09\/spaghetti_nikitakonkin-1-300x300.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>El \u00e9xito de este <em>packaging<\/em> de pasta italiana, del coraz\u00f3n de la regi\u00f3n Abuzzo, es que consigue combinar las hebras y formas de la pasta con un troquelado del embalaje que capta la atenci\u00f3n&#8230; y la sonrisa, de manera instant\u00e1nea.<\/p>\n<blockquote><p>Cliente: Pasta Italiana Regione Abuzzo<br \/>\nDise\u00f1adora: <a href=\"http:\/\/nikitakonkin.com\/portfolio\/good-hairday-pasta\" target=\"_blank\" rel=\"noopener noreferrer\">Nikita Konkin<\/a><br \/>\nPa\u00eds: Italia<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>En un mercado saturado de marcas de pasta (y hablamos de Italia) que un producto destaque en una estanter\u00eda es una tarea \u00e1rdua. <\/p>\n","protected":false},"author":1,"featured_media":3039,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[87,211,491],"class_list":["post-3037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creatividad","tag-italia","tag-packaging","tag-pasta"],"jetpack_featured_media_url":"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/09\/goodhairdaypasta.jpg","jetpack-related-posts":[{"id":975,"url":"https:\/\/situacioncritica.es\/blog\/packaging-pack-age\/","url_meta":{"origin":3037,"position":0},"title":"Packaging, pack, age","author":"Sethbastian","date":"8 de octubre de 2013","format":false,"excerpt":"Muchas veces asociamos dise\u00f1o a exclusividad, como si esa palabra fuera sin\u00f3nimo de lujo. Nada m\u00e1s lejos de la realidad. Dise\u00f1o es el encuentro entre la creatividad y la usabilidad. Y resultado destacado de esa uni\u00f3n resulta el packaging, la rama que estudia el envase de los productos. Esos que\u2026","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/tortas72.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/tortas72.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/tortas72.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":2864,"url":"https:\/\/situacioncritica.es\/blog\/solan-de-cabras-en-modo-vitaminado-gracias-a-enric-aguilera\/","url_meta":{"origin":3037,"position":1},"title":"Sol\u00e1n de Cabras en modo vitaminado gracias a Enric Aguilera","author":"Sethbastian","date":"6 de julio de 2018","format":false,"excerpt":"El estudio barcelon\u00e9s Enric Aguilera Asociados ha sido el encargado de crear el packaging para el nuevo formato de bebidas funcionales de Solan de Cabras.","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/07\/Solan-de-Cabras-02.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/07\/Solan-de-Cabras-02.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/07\/Solan-de-Cabras-02.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/07\/Solan-de-Cabras-02.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/07\/Solan-de-Cabras-02.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/07\/Solan-de-Cabras-02.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":2870,"url":"https:\/\/situacioncritica.es\/blog\/sushi-para-ninos-de-la-mano-de-home-sweet-sushi\/","url_meta":{"origin":3037,"position":2},"title":"Sushi para ni\u00f1os de la mano de Home Sweet Sushi","author":"Sethbastian","date":"7 de julio de 2018","format":false,"excerpt":"El restaurante portugues especializado en comida japonesa, Home Sweet Sushi, acaba de lanzar un nuevo men\u00fa para ni\u00f1os. El estudio lisboeta Savvy Agency se ha encargado del dise\u00f1o del packaging.","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/07\/SushiKids28929.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/07\/SushiKids28929.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/07\/SushiKids28929.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/07\/SushiKids28929.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/07\/SushiKids28929.jpg?resize=1050%2C600&ssl=1 3x, 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Warhol convirtiera en 1962 las Latas de sopa Campbell en una obra de arte, este m\u00edtico packaging forma parte de la cultura popular.","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/11\/campbell-mickey-mouse-3-1024x1024.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/11\/campbell-mickey-mouse-3-1024x1024.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/11\/campbell-mickey-mouse-3-1024x1024.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/11\/campbell-mickey-mouse-3-1024x1024.png?resize=700%2C400&ssl=1 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