{"id":302,"date":"2008-11-08T20:05:52","date_gmt":"2008-11-08T18:05:52","guid":{"rendered":"http:\/\/situacioncritica.es\/?p=302"},"modified":"2024-08-19T08:46:17","modified_gmt":"2024-08-19T06:46:17","slug":"humor-sutil","status":"publish","type":"post","link":"https:\/\/situacioncritica.es\/blog\/humor-sutil\/","title":{"rendered":"Humor sutil"},"content":{"rendered":"\n

Humor sutil es lo que ha utilizado la agencia francesa CLM BBDO<\/a> para anunciar los comprimidos contra la acidez de est\u00f3mago Alka-Seltzer<\/a>. La que mostramos aqu\u00ed lleva el descriptivo nombre de Alkaprison.<\/p>\n\n\n\n

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Cinco son las piezas gr\u00e1ficas que componen la campa\u00f1a donde el humor es la nota caracter\u00edstica y donde el espectador es el que tiene que hacer un m\u00ednimo esfuerzo para \u00abentender\u00bb la broma de cada una de las escenas propuestas.<\/p>\n\n\n\n

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Agencia: CLM BBDO, Paris, France
Directores Creativos: Gilles Fichteberg, Jean-Fran\u00e7ois Sacco
Art Director \/ Ilustrador: Paul Kreitmann
Copywriter: Alexis Benoit<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Humor sutil es lo que ha utilizado la agencia francesa CLM BBDO para anunciar los comprimidos contra la acidez de est\u00f3mago Alkaseltzer. Cinco piezas gr\u00e1ficas donde el humor es la nota caracter\u00edstica y donde el espectador es el que tiene que hacer un m\u00ednimo esfuerzo para \u00abentender\u00bb la broma de cada una de las escenas propuestas.<\/p>\n","protected":false},"author":1,"featured_media":5428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[47,48,49],"class_list":["post-302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creatividad","tag-alkaseltzer","tag-clm-bbdo","tag-francia"],"jetpack_featured_media_url":"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2008\/11\/2981976366_4808f5b4ac_c.jpg","jetpack-related-posts":[{"id":377,"url":"https:\/\/situacioncritica.es\/blog\/calcetines\/","url_meta":{"origin":302,"position":0},"title":"Calcetines","author":"Sethbastian","date":"30 de enero de 2014","format":"image","excerpt":"Hace poco vimos como en B\u00e9lgica promocionaban el sexo seguro para los adolescentes de una manera muy sutil y sobretodo simp\u00e1tica. Me encanta el sentido del humor belga. Y vuelven a dar en el clavo en esta campa\u00f1a de un Outlet donde se promocionan dos art\u00edculos de ropa interior masculina\u2026","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2014\/01\/deleye.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2014\/01\/deleye.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2014\/01\/deleye.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2014\/01\/deleye.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":3037,"url":"https:\/\/situacioncritica.es\/blog\/good-hair-day-pasta-un-packaging-que-juega-con-tu-buen-humor\/","url_meta":{"origin":302,"position":1},"title":"Good Hair Day Pasta, un packaging que juega con tu buen humor","author":"Sethbastian","date":"12 de septiembre de 2018","format":false,"excerpt":"En un mercado saturado de marcas de pasta (y hablamos de Italia) que un producto destaque en una estanter\u00eda es una tarea \u00e1rdua.","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/09\/goodhairdaypasta.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/09\/goodhairdaypasta.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/09\/goodhairdaypasta.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/09\/goodhairdaypasta.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/09\/goodhairdaypasta.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/09\/goodhairdaypasta.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":625,"url":"https:\/\/situacioncritica.es\/blog\/cuerpo-a-tierra\/","url_meta":{"origin":302,"position":2},"title":"Cuerpo a tierra","author":"Sethbastian","date":"27 de mayo de 2009","format":false,"excerpt":"El departamento de emergencias de San Francisco ha editado una gu\u00eda digital sobre c\u00f3mo actuar ante un terremoto, o su versi\u00f3n acu\u00e1tica, los tsunami. 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