{"id":2770,"date":"2018-06-30T12:45:56","date_gmt":"2018-06-30T10:45:56","guid":{"rendered":"https:\/\/situacioncritica.es\/blog\/?p=2770"},"modified":"2020-07-29T08:41:37","modified_gmt":"2020-07-29T06:41:37","slug":"prime-de-amazon-se-independiza-como-marca","status":"publish","type":"post","link":"https:\/\/situacioncritica.es\/blog\/prime-de-amazon-se-independiza-como-marca\/","title":{"rendered":"Prime de Amazon se independiza como marca"},"content":{"rendered":"<p>Pero Amazon ha ido cargando m\u00e1s beneficios en esta suscripci\u00f3n (y con ello el importe anual de la misma), como el acceso a sus servicios de streaming de v\u00eddeo, m\u00fasica y libros (seg\u00fan el pa\u00eds). Ese es el motivo de la independencia de la marca \u00abPrime\u00bb, que ahora pasa de ser un apellido (Amazon Prime) a ser un nombre propio al que le seguir\u00e1 un apellido (Prime Video, Prime Now&#8230;)<\/p>\n<figure id=\"attachment_2782\" aria-describedby=\"caption-attachment-2782\" style=\"width: 660px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2782 size-full\" src=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/Captura-de-pantalla-2018-06-30-a-las-12.41.23.png\" alt=\"\" width=\"660\" height=\"171\" srcset=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/Captura-de-pantalla-2018-06-30-a-las-12.41.23.png 660w, https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/Captura-de-pantalla-2018-06-30-a-las-12.41.23-500x130.png 500w, https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/Captura-de-pantalla-2018-06-30-a-las-12.41.23-600x155.png 600w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><figcaption id=\"caption-attachment-2782\" class=\"wp-caption-text\">El antes y el despu\u00e9s del logo de Amazon Prime<\/figcaption><\/figure>\n<p><a href=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/prime-video-logo-e1522377377316.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-2772\" src=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/prime-video-logo-e1522377377316-300x300.png\" alt=\"\" width=\"300\" height=\"300\" \/><\/a>Detr\u00e1s de la p\u00e9rdida de la eliminaci\u00f3n de la palabra Amazon, la idea estrat\u00e9gica es usar la marca Prime individualmente, como un activo, y en cualquier medio. Por ejemplo, Amazon Prime se convierte en Prime, Amazon Prime Video se convierte en Prime Video, y Amazon Prime Now se convierte en Prime Now.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2771 \" src=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/Amazon_Prime_Now_logo.png\" alt=\"\" width=\"2923\" height=\"1008\" srcset=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/Amazon_Prime_Now_logo.png 2923w, https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/Amazon_Prime_Now_logo-500x172.png 500w, https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/Amazon_Prime_Now_logo-768x265.png 768w, https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/Amazon_Prime_Now_logo-1024x353.png 1024w, https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/Amazon_Prime_Now_logo-1200x414.png 1200w, https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/Amazon_Prime_Now_logo-600x207.png 600w\" sizes=\"auto, (max-width: 2923px) 100vw, 2923px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El gigante del comercio electr\u00f3nico (entre otras cosas) anda diversificado y el siguiente paso para ello es dar m\u00e1s valor a su reconocida marca \u00abPrime\u00bb, utilizada para distingir hasta ahora a los poseedores del servicio premium de la empresa, lo que les permit\u00eda disponer de una tarifa cero en los env\u00edos.<\/p>\n","protected":false},"author":1,"featured_media":2773,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22,14],"tags":[414,407,60,415,344],"class_list":["post-2770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creatividad","category-tecnologia","tag-amazon","tag-identidad","tag-logo","tag-prime","tag-rebranding"],"jetpack_featured_media_url":"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/whole-foods-amazon.jpg","jetpack-related-posts":[{"id":942,"url":"https:\/\/situacioncritica.es\/blog\/heita\/","url_meta":{"origin":2770,"position":0},"title":"Heita!","author":"Sethbastian","date":"1 de febrero de 2011","format":"video","excerpt":"Campa\u00f1a de lanzamiento de un nuevo teleoperador de telefon\u00eda m\u00f3vil en Sud\u00e1frica, Telkon, que opera bajo la marca comercial 8.ta. El lanzamiento fue dise\u00f1ado por McCann Erickson, de Johannesburg que tuvieron carta blanca para desarrollar todo el proyecto, incluyendo naming y gr\u00e1fica. 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Una sonrisa que cambia de forma ser\u00e1 el icono mundial de la bebida con la que se pretende unificar la imagen de todos sus\u2026","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2009\/01\/525ce6e44b050f43be844d4151836eb4-scaled.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2009\/01\/525ce6e44b050f43be844d4151836eb4-scaled.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2009\/01\/525ce6e44b050f43be844d4151836eb4-scaled.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2009\/01\/525ce6e44b050f43be844d4151836eb4-scaled.jpg?resize=700%2C400&ssl=1 2x, 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