{"id":1908,"date":"2014-01-29T18:33:30","date_gmt":"2014-01-29T16:33:30","guid":{"rendered":"http:\/\/blog.beatsign.com\/?p=1908"},"modified":"2020-07-29T08:44:50","modified_gmt":"2020-07-29T06:44:50","slug":"la-tipografia-de-lisboa","status":"publish","type":"post","link":"https:\/\/situacioncritica.es\/blog\/la-tipografia-de-lisboa\/","title":{"rendered":"La tipograf\u00eda de Lisboa"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/bFC5pu2SrVU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>La agencia\u00a0<a href=\"http:\/\/www.leoburnett.com\/\">Leo Burnett<\/a>\u00a0en Lisboa ha dise\u00f1ado la tipogr\u00e1f\u00eda oficial para la ciudad con el apoyo del ayuntamiento de la capital portuguesa.<!--more--><\/p>\n<p>Los tranv\u00edas emblem\u00e1ticos de Lisboa no pasan desapercibidos para nadie. Ni ellos ni los cables que les proporcionan la energ\u00eda y que se distribuyen por los cielos de los barrios m\u00e1s carism\u00e1ticos de la ciudad. El equipo creativo de Leo Burnett Lisboa al mirar para arriba vio algo m\u00e1s en esos cables, una tipograf\u00eda escondida en su compleja malla. Y as\u00ed, con el apoyo del ayuntamiento de Lisboa, naci\u00f3 la tipograf\u00eda\u00a0oficial lisboeta.<\/p>\n<p>En <a href=\"http:\/\/en.lxtype.pt\" target=\"_blank\" rel=\"noopener noreferrer\">lxtype.pt<\/a>\u00a0puedes explorar y descargar de forma gratuita la fuente y descubrir el lugar asociado con cada letra. Para difundir la idea,\u00a0<span style=\"line-height: 1.5em;\">Hugo Lage ha creado\u00a0<\/span><span style=\"line-height: 1.5em;\">una pieza de v\u00eddeo con banda sonora de Dead Combo.<\/span><\/p>\n<p>Lo que no queda claro es si la acci\u00f3n promocional ha sido \u00ab<em>facilitada<\/em>\u00bb gratuitamente al ayuntamiento lisboeta por Leo Burnett o bien forma parte de una campa\u00f1a de comunicaci\u00f3n del ayuntamiento que ha contratato para tal fin a la prestigiosa agencia.<\/p>\n<p>Agencia:\u00a0<a href=\"http:\/\/www.leoburnett.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Leo Burnett, Lisbon, Portugal<\/a><br \/>\nDirector Creativo Ejecutivo:\u00a0<a href=\"http:\/\/adsoftheworld.com\/creative\/luciana_cani\" target=\"_blank\" rel=\"noopener noreferrer\">Luciana Cani<\/a><br \/>\nJefe de Arte:\u00a0<a href=\"http:\/\/adsoftheworld.com\/creative\/nuno_salvaterra\" target=\"_blank\" rel=\"noopener noreferrer\">Nuno Salvaterra<\/a><br \/>\nCopywriter:\u00a0<a href=\"http:\/\/adsoftheworld.com\/creative\/jaime_nascimento\" target=\"_blank\" rel=\"noopener noreferrer\">Jaime Nascimento<\/a><br \/>\nArt Direct:\u00a0<a href=\"http:\/\/adsoftheworld.com\/creative\/guilherme_nunes\" target=\"_blank\" rel=\"noopener noreferrer\">Guilherme Nunes<\/a><br \/>\nFotograf\u00eda:\u00a0<a href=\"http:\/\/adsoftheworld.com\/creative\/guilherme_nunes\" target=\"_blank\" rel=\"noopener noreferrer\">Guilherme Nunes<\/a><br \/>\nMusic: Dead Combo<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia\u00a0Leo Burnett\u00a0en Lisboa ha dise\u00f1ado la tipogr\u00e1f\u00eda oficial para la ciudad con el apoyo del ayuntamiento de la capital portuguesa.<\/p>\n","protected":false},"author":1,"featured_media":2491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[22],"tags":[318,220,159,160,319],"class_list":["post-1908","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-creatividad","tag-fuente","tag-leo-burnett","tag-lisboa","tag-portugal","tag-tranvia","post_format-post-format-video"],"jetpack_featured_media_url":"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/wallpaper2.jpg","jetpack-related-posts":[{"id":876,"url":"https:\/\/situacioncritica.es\/blog\/mr-pink\/","url_meta":{"origin":1908,"position":0},"title":"MR. 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Nada m\u00e1s exc\u00e9ntrico que utilizar el emblem\u00e1tico t\u00edtulo de Quentin Tarantino, una pel\u00edcula sin el menor atisbo de \"aroma\" gay, para promocionar un festival que premia y da visibilidad a pel\u00edculas con esta\u2026","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2010\/09\/Captura.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2010\/09\/Captura.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2010\/09\/Captura.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":371,"url":"https:\/\/situacioncritica.es\/blog\/el-precio-de-emigrar\/","url_meta":{"origin":1908,"position":1},"title":"El precio de emigrar","author":"Sethbastian","date":"29 de diciembre de 2008","format":false,"excerpt":"Excelente campa\u00f1a de la agencia International Organization for Migration para evitar la emigraci\u00f3n ilegal de los habitantes de Ucrania a los pa\u00edses vecinos. La campa\u00f1a est\u00e1 formada por tres piezas gr\u00e1ficas de Leo Burnett.","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2008\/12\/international-organization-for-migration-anti-human-trafficking-program-olya-969ce45c85a7cfee1eccb8eb09.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2008\/12\/international-organization-for-migration-anti-human-trafficking-program-olya-969ce45c85a7cfee1eccb8eb09.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2008\/12\/international-organization-for-migration-anti-human-trafficking-program-olya-969ce45c85a7cfee1eccb8eb09.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":1103,"url":"https:\/\/situacioncritica.es\/blog\/make-the-difference-la-historia-del-fc-panyee\/","url_meta":{"origin":1908,"position":2},"title":"Make the Difference, La historia del FC Panyee","author":"Sethbastian","date":"31 de julio de 2011","format":"video","excerpt":"El banco TMB de Tailandia ha presentado su nueva visi\u00f3n de marca denominada \"Crear la Diferencia\" a trav\u00e9s de una pieza publicitaria que, seg\u00fan el banco, tiene como objeto inspirar a la gente para que empiece a pensar de manera diferente.","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2011\/07\/Captura.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2011\/07\/Captura.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2011\/07\/Captura.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2011\/07\/Captura.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":2215,"url":"https:\/\/situacioncritica.es\/blog\/paco\/","url_meta":{"origin":1908,"position":3},"title":"Paco!","author":"Sethbastian","date":"13 de noviembre de 2014","format":false,"excerpt":"Loterias vuelve a las raices de las campa\u00f1as anteriores por Navidad, donde todo giraba en torno a la emotividad, huyendo de las caras famosas y botomizadas con las que nos sorprendio, de manera desagradable, el trabajo del 2013. 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El estudio lisboeta Savvy Agency se ha encargado del dise\u00f1o del packaging.","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/07\/SushiKids28929.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/07\/SushiKids28929.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/07\/SushiKids28929.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/07\/SushiKids28929.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/07\/SushiKids28929.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/07\/SushiKids28929.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":527,"url":"https:\/\/situacioncritica.es\/blog\/cafeina-en-vena\/","url_meta":{"origin":1908,"position":5},"title":"Cafeina en vena","author":"Sethbastian","date":"12 de abril de 2009","format":false,"excerpt":"\u00bfQu\u00e9 efecto tiene el caf\u00e9 en un pez de chocolate? Con esta simp\u00e1tica gr\u00e1fica la marca italiana Z\u00e0ini promociona su producto de bombones de chocolate rellenos de caf\u00e9. 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