{"id":1134,"date":"2013-10-08T21:09:44","date_gmt":"2013-10-08T19:09:44","guid":{"rendered":"http:\/\/situacioncritica.es\/?p=1134"},"modified":"2018-06-27T13:35:36","modified_gmt":"2018-06-27T11:35:36","slug":"burguer-king-revisitado","status":"publish","type":"post","link":"https:\/\/situacioncritica.es\/blog\/burguer-king-revisitado\/","title":{"rendered":"Burguer King revisitado"},"content":{"rendered":"<p>Burguer King ha renovado el dise\u00f1o gr\u00e1fico global de su packaging\u00a0, del que se ha encargado el dise\u00f1ador gr\u00e1fico e ilustrador\u00a0de\u00a0Nueva\u00a0York, \u00a0David\u00a0Iglesias,\u00a0de la agencia Tender Creative de Manhattan.<\/p>\n<p><!--more--><\/p>\n<p>Iglesias ha redise\u00f1ado las im\u00e1genes de todos los envases de los productos que se sirven en Burger King, sandwiches, patatas fritas, aros de cebolla, refrescos, helados y caf\u00e9. Tambi\u00e9n ha redise\u00f1ado el sistema de iconos\u00a0ya existentes, todo como parte del cambio global en el packaging que ha llevado a cabo la firma de\u00a0restaurantes\u00a0fastfood.<\/p>\n<p>El gigante\u00a0de comida r\u00e1pida\u00a0quer\u00edan ampliar\u00a0su atractivo universal, centr\u00e1ndose\u00a0m\u00e1s\u00a0en las ilustraciones y reduciendo la cantidad de texto\u00a0en sus productos. Los dise\u00f1os\u00a0de Iglesias ayudan a\u00a0a\u00f1adir m\u00e1s\u00a0\u00e9nfasis\u00a0a los elementos de popular\u00a0men\u00fa de Burger King.<\/p>\n<div id='gallery-1' class='gallery galleryid-1134 gallery-columns-4 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2013\/10\/full.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2013\/10\/full-300x300.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2013\/10\/davidiglesias-5.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2013\/10\/davidiglesias-5-300x300.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2013\/10\/davidiglesias-3.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2013\/10\/davidiglesias-3-300x300.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2013\/10\/davidiglesias-1.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2013\/10\/davidiglesias-1-300x300.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2013\/10\/davidiglesias-11.jpg'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2013\/10\/davidiglesias-11-300x300.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<div id=\"externalLink\">\n<p>M\u00e1s informaci\u00f3n:<\/p>\n<ul>\n<li><a title=\"Ir a la web\" href=\"http:\/\/davidiglesias.com\/#585008\/Burger-King\" target=\"_blank\" rel=\"noopener\">Web de David Iglesias<\/a><\/li>\n<li><a title=\"Ir a la web\" href=\"http:\/\/stocklogos.com\/topic\/burger-kings-global-packaging-redesign\" target=\"_blank\" rel=\"noopener\">Art\u00edculo en stocklogos.com<\/a><\/li>\n<li><a title=\"Ir a la agencia\" href=\"http:\/\/www.tendercreative.com\/\" target=\"_blank\" rel=\"noopener\">Agencia Tender Creative<\/a><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Burguer King ha renovado el dise\u00f1o gr\u00e1fico global de su packaging , del que se ha encargado el dise\u00f1ador gr\u00e1fico e ilustrador de Nueva York,  David Iglesias, de la agencia Tender Creative de Manhattan.<\/p>\n","protected":false},"author":1,"featured_media":2413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[232,233,234,235,112,202,236],"class_list":["post-1134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creatividad","tag-burguer-king","tag-comida","tag-david-iglesias","tag-diseno-grafico","tag-ilustracion","tag-new-york","tag-tender-creative"],"jetpack_featured_media_url":"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/davidiglesias-11.jpg","jetpack-related-posts":[{"id":975,"url":"https:\/\/situacioncritica.es\/blog\/packaging-pack-age\/","url_meta":{"origin":1134,"position":0},"title":"Packaging, pack, age","author":"Sethbastian","date":"8 de octubre de 2013","format":false,"excerpt":"Muchas veces asociamos dise\u00f1o a exclusividad, como si esa palabra fuera sin\u00f3nimo de lujo. Nada m\u00e1s lejos de la realidad. Dise\u00f1o es el encuentro entre la creatividad y la usabilidad. Y resultado destacado de esa uni\u00f3n resulta el packaging, la rama que estudia el envase de los productos. Esos que\u2026","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/tortas72.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/tortas72.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/tortas72.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":2870,"url":"https:\/\/situacioncritica.es\/blog\/sushi-para-ninos-de-la-mano-de-home-sweet-sushi\/","url_meta":{"origin":1134,"position":1},"title":"Sushi para ni\u00f1os de la mano de Home Sweet Sushi","author":"Sethbastian","date":"7 de julio de 2018","format":false,"excerpt":"El restaurante portugues especializado en comida japonesa, Home Sweet Sushi, acaba de lanzar un nuevo men\u00fa para ni\u00f1os. 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En lugar de imprimirse en una caja de cart\u00f3n en la que despu\u00e9s introducir la lata, el dise\u00f1o se plasma directamente sobre las latas. 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El t\u00e9rmino se empez\u00f3 a emplear\u2026","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/3682246596_be7d1838c5_b.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/3682246596_be7d1838c5_b.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/3682246596_be7d1838c5_b.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2018\/06\/3682246596_be7d1838c5_b.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/posts\/1134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/comments?post=1134"}],"version-history":[{"count":2,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/posts\/1134\/revisions"}],"predecessor-version":[{"id":2632,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/posts\/1134\/revisions\/2632"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/media\/2413"}],"wp:attachment":[{"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/media?parent=1134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/categories?post=1134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/tags?post=1134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}