{"id":1127,"date":"2011-10-30T21:02:29","date_gmt":"2011-10-30T19:02:29","guid":{"rendered":"http:\/\/situacioncritica.es\/?p=1127"},"modified":"2018-06-27T13:56:18","modified_gmt":"2018-06-27T11:56:18","slug":"future-proof","status":"publish","type":"post","link":"https:\/\/situacioncritica.es\/blog\/future-proof\/","title":{"rendered":"Future proof"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/31066005\" width=\"500\" height=\"281\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"line-height: 1.5em;\">La agencia creativa The DMC Initiative (DMCI) desarroll\u00f3 esta pieza como una respuesta a la\u00a0<\/span><em style=\"line-height: 1.5em;\">2011 A\/NZ PromaxBDA Conference<\/em><span style=\"line-height: 1.5em;\">, denominada\u00a0<\/span><em style=\"line-height: 1.5em;\">Future Proof<\/em><span style=\"line-height: 1.5em;\">, que se llev\u00f3 a cabo este octubre en Sydney<\/span><em style=\"line-height: 1.5em;\">.<!--more-->\u00a0<\/em>La PromaxBDA es la Asociaci\u00f3n Internacional de los Profesionales del Marketing de Entretenimiento, que entrega sus premios anuales y tiene diversos eventos de conferencias donde se reunen los creativos en distintos lugares del mundo.<\/p>\n<p>La pieza est\u00e1 dirigida por\u00a0Nathan\u00a0Drabsch y las actuaciones\u00a0fueron rodadas\u00a0durante un d\u00eda\u00a0con dos c\u00e1maras RED\u00a0Epic,\u00a0capturando\u00a0la acci\u00f3n\u00a0a alta velocidad. Toda la producci\u00f3n de\u00a0dise\u00f1o,\u00a0edici\u00f3n y postproducci\u00f3n\u00a0se hizo en\u00a0casa por el equipo de\u00a0DMCI.\u00a0Los compositores y\u00a0dise\u00f1adores\u00a0de sonido\u00a0Mark\u00a0Brandis\u00a0y \u00a0Jeff Black,\u00a0de los estudios\u00a0ISM, crearon una partitura\u00a0\u00fanica\u00a0que se integra perfectamente con\u00a0las actuaciones.\u00a0A trav\u00e9s de unas iniciales sesiones con una gran variedad de bailarines, de estilos diferentes, se desarroll\u00f3 una coreograf\u00eda basada en los conceptos de crecimiento, compartir, enviar y recibir.<\/p>\n<p>Al final la\u00a0atenci\u00f3n se centra en\u00a0los bailarines, mientras\u00a0crean e interactuan con\u00a0formas abstractas\u00a0en un\u00a0enorme\u00a0mundo desconocido.\u00a0Sus propios movimientos\u00a0determinan\u00a0la creaci\u00f3n y la\u00a0destrucci\u00f3n final\u00a0de estos elementos.<\/p>\n<p style=\"padding-left: 30px;\">Creado por The DMC Initiative (DMCI)<br \/>\nDirector: Nathan Drabsch<br \/>\nProductora: Amy Nguyen<br \/>\nM\u00fasica:\u00a0Mark\u00a0Brandis\u00a0y \u00a0Jeff Black<br \/>\nBailarines:\u00a0Sarah Seville,\u00a0Natasha Marconi,\u00a0William Sanchez,\u00a0Christopher Van Doren,\u00a0Amy Campbell,\u00a0Charles Bartley,\u00a0Thi Nguyen<\/p>\n<p>M\u00e1s informaci\u00f3n:<\/p>\n<ul>\n<li><a title=\"Ir al evento\" href=\"http:\/\/www.promaxanz.tv\/\" target=\"_blank\" rel=\"noopener\">PromaxBDA ANZ<\/a><\/li>\n<li><a title=\"Web de la agencia\" href=\"http:\/\/thedmci.com.au\/\" target=\"_blank\" rel=\"noopener\">The DMC Initiative<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Excelente pieza de la DMCI que nace como respuesta a la conferencia de creatividad Australiana Future Proof y que mezcla soberbiamente m\u00fasica, baile y efectos digitales. Todo un placer para los sentidos.<\/p>\n","protected":false},"author":1,"featured_media":2643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[227,228,229,230,231],"class_list":["post-1127","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-creatividad","tag-australia","tag-baile","tag-dmci","tag-musica","tag-promaxbda","post_format-post-format-video"],"jetpack_featured_media_url":"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2011\/10\/Captura.jpg","jetpack-related-posts":[{"id":1075,"url":"https:\/\/situacioncritica.es\/blog\/i-have-psd\/","url_meta":{"origin":1127,"position":0},"title":"I have PSD","author":"Sethbastian","date":"13 de abril de 2011","format":"video","excerpt":"La agencia neoyorquina Hyperakt ha creado una pieza sobre su amor hacia la herramienta de Adobe, Photoshop (PSD es la extensi\u00f3n de los archivos que genera pero aqu\u00ed es un juego de palabras en ingl\u00e9s que significa \"destreza en el uso de Photoshop\") y como \u00e9sta nos soluciona la vida\u2026","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2011\/04\/Captura.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2011\/04\/Captura.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2011\/04\/Captura.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2011\/04\/Captura.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":681,"url":"https:\/\/situacioncritica.es\/blog\/the-fantasy-collection\/","url_meta":{"origin":1127,"position":1},"title":"The Fantasy Collection","author":"Sethbastian","date":"22 de julio de 2009","format":false,"excerpt":"Lladr\u00f3 ha decidido modernizarse y ha sacado una colecci\u00f3n dise\u00f1ada por el nuevo gran creativo de este lustro, Jaime Hayon. Este dise\u00f1ador ha desplegado su genio en una colecci\u00f3n divertida, elegante y llena de matices. Algunas de las figuras de la colecci\u00f3n son en realidad recreaciones a escala de creaciones\u2026","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"lladro","src":"https:\/\/i0.wp.com\/situacioncritica.es\/wp-content\/uploads\/2009\/07\/lladro.png?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/wp-content\/uploads\/2009\/07\/lladro.png?resize=350%2C200 1x, https:\/\/i0.wp.com\/situacioncritica.es\/wp-content\/uploads\/2009\/07\/lladro.png?resize=525%2C300 1.5x"},"classes":[]},{"id":3331,"url":"https:\/\/situacioncritica.es\/blog\/logos-honestos\/","url_meta":{"origin":1127,"position":2},"title":"Logos honestos","author":"Sethbastian","date":"27 de junio de 2019","format":false,"excerpt":"\u00bfY si los logos de grandes compa\u00f1\u00edas representaran realmente a lo que se dedican?","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/06\/mcdonalds.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/06\/mcdonalds.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2019\/06\/mcdonalds.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":551,"url":"https:\/\/situacioncritica.es\/blog\/disename-un-qr\/","url_meta":{"origin":1127,"position":3},"title":"Dis\u00e9\u00f1ame un QR","author":"Sethbastian","date":"29 de abril de 2009","format":false,"excerpt":"Takashi Murakami ha dise\u00f1ado un c\u00f3digo QR (de esos que sirven para ir a la web de anunciante desde los anuncios de prensa a trav\u00e9s del m\u00f3vil) para Louis Vuitton, convirti\u00e9ndolo en algo agradable y divertido a la vista. De esta manera, el triste c\u00f3digo blanquinegro habitual que suele verse\u2026","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2009\/04\/codigo_qr_takashi_murakami_louis_vuitton.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":919,"url":"https:\/\/situacioncritica.es\/blog\/la-verdad\/","url_meta":{"origin":1127,"position":4},"title":"La Verdad","author":"Sethbastian","date":"18 de octubre de 2010","format":"video","excerpt":"Juan Delcan, de Nola Pictures, dirige y anima la pieza \"La Verdad\", un spot para la cadena Chilevisi\u00f3n, que promociona el enfoque del canal hacia la objetividad mostrando lo complejo que es llegar a una verdad objetiva.","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2010\/10\/Captura.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2010\/10\/Captura.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2010\/10\/Captura.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2010\/10\/Captura.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2010\/10\/Captura.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":371,"url":"https:\/\/situacioncritica.es\/blog\/el-precio-de-emigrar\/","url_meta":{"origin":1127,"position":5},"title":"El precio de emigrar","author":"Sethbastian","date":"29 de diciembre de 2008","format":false,"excerpt":"Excelente campa\u00f1a de la agencia International Organization for Migration para evitar la emigraci\u00f3n ilegal de los habitantes de Ucrania a los pa\u00edses vecinos. La campa\u00f1a est\u00e1 formada por tres piezas gr\u00e1ficas de Leo Burnett.","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2008\/12\/international-organization-for-migration-anti-human-trafficking-program-olya-969ce45c85a7cfee1eccb8eb09.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2008\/12\/international-organization-for-migration-anti-human-trafficking-program-olya-969ce45c85a7cfee1eccb8eb09.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2008\/12\/international-organization-for-migration-anti-human-trafficking-program-olya-969ce45c85a7cfee1eccb8eb09.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/posts\/1127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/comments?post=1127"}],"version-history":[{"count":1,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/posts\/1127\/revisions"}],"predecessor-version":[{"id":2644,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/posts\/1127\/revisions\/2644"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/media\/2643"}],"wp:attachment":[{"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/media?parent=1127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/categories?post=1127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/tags?post=1127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}