{"id":1103,"date":"2011-07-31T16:28:20","date_gmt":"2011-07-31T14:28:20","guid":{"rendered":"http:\/\/situacioncritica.es\/?p=1103"},"modified":"2020-07-29T08:46:40","modified_gmt":"2020-07-29T06:46:40","slug":"make-the-difference-la-historia-del-fc-panyee","status":"publish","type":"post","link":"https:\/\/situacioncritica.es\/blog\/make-the-difference-la-historia-del-fc-panyee\/","title":{"rendered":"Make the Difference, La historia del FC Panyee"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"TMB Bank: Make the Difference, Story of Panyee FC\" width=\"652\" height=\"489\" src=\"https:\/\/www.youtube.com\/embed\/n90uKuFh9Go?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>El banco\u00a0TMB de Tailandia ha presentado su nueva\u00a0visi\u00f3n de marca denominada \u00abCrear la Diferencia\u00bb\u00a0a trav\u00e9s de una pieza publicitaria que, seg\u00fan el banco, tiene como objeto inspirar a\u00a0la gente para que empiece a\u00a0pensar de manera diferente.<!--more--><\/p>\n<p>La campa\u00f1a tiene el objetivo de incentivar el \u00e1nimo para marcar la diferencia dentro del mundo que rodea a cada persona.\u00a0No\u00a0tienen que ser\u00a0grandes acciones, ya que una peque\u00f1a puede provocar cambios positivos. As\u00ed por lo menos nos lo vende el banco.<\/p>\n<p>La pel\u00edcula est\u00e1 basada\u00a0en una historia real sobre un equipo de f\u00fatbol, en 1986,\u00a0que viv\u00eda\u00a0en una peque\u00f1a isla\u00a0en el sur\u00a0de Tailandia,\u00a0llamado \u00abKohPanyee\u00bb.\u00a0Esta ciudad flotante\u00a0en medio\u00a0del mar no\u00a0tiene ni una\u00a0pulgada de tierra y a los\u00a0chicos de las isla le gustaba\u00a0ver el f\u00fatbol, pero\u00a0no ten\u00edan d\u00f3nde jugar o practicar.\u00a0Pero eso no los detuvo.\u00a0Ellos desafiaron\u00a0la norma y\u00a0se han convertido en\u00a0una gran inspiraci\u00f3n\u00a0para las nuevas generaciones\u00a0en la isla.<\/p>\n<p>Seguimos con la tendencia internacional de \u00abhumanizar\u00bb a los bancos dentro de las estrategias de comunicaci\u00f3n de estas entidades. Ya hemos visto unos ejemplos en este blog. Es la respuesta de los bancos a la ca\u00edda en la valoraci\u00f3n de estas entidades por parte de la ciudadan\u00eda despu\u00e9s del colapso econ\u00f3mico de los \u00faltimos a\u00f1os.<\/p>\n<p style=\"padding-left: 30px;\">Agencia:\u00a0Leo\u00a0Burnett, Tailandia<br \/>\nDirector creativo:\u00a0Sanpathit\u00a0Tavijaroen<br \/>\nDirector de Arte:\u00a0Parque\u00a0Wannasiri<br \/>\nRedactores:\u00a0Puttipong\u00a0Pattanapongsagorn,\u00a0Chanwit\u00a0Nimcharoen<br \/>\nProductor:\u00a0Sompetch\u00a0Nuntasinrapachai<br \/>\nDirigida por:\u00a0Matt\u00a0Devine\u00a0\/\u00a0The Glue Society<br \/>\nProductor:\u00a0Alice\u00a0subvenci\u00f3n<br \/>\nProductora:\u00a0Cine\u00a0Revolver<br \/>\nEditor:\u00a0Dan\u00a0\/\u00a0The Editors<\/p>\n<p>M\u00e1s informaci\u00f3n:<\/p>\n<ul>\n<li><a title=\"Visitar la web de agencia\" href=\"http:\/\/www.leoburnett.co.th\/\" target=\"_blank\" rel=\"noopener noreferrer\">Agencia Leo Burnett de Tailandia<\/a><\/li>\n<li><a title=\"Visitar web del cliente\" href=\"http:\/\/www.tmbbank.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Banco TMB<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>El banco TMB de Tailandia ha presentado su nueva visi\u00f3n de marca denominada \u00abCrear la Diferencia\u00bb a trav\u00e9s de una pieza publicitaria que, seg\u00fan el banco, tiene como objeto inspirar a la gente para que empiece a pensar de manera diferente.<\/p>\n","protected":false},"author":1,"featured_media":2674,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[22],"tags":[218,219,220,15,221],"class_list":["post-1103","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-creatividad","tag-banco","tag-futbol","tag-leo-burnett","tag-tailandia","tag-tmb-bank","post_format-post-format-video"],"jetpack_featured_media_url":"https:\/\/situacioncritica.es\/blog\/wp-content\/uploads\/2011\/07\/Captura.jpg","jetpack-related-posts":[{"id":728,"url":"https:\/\/situacioncritica.es\/blog\/life-is-about-how-you-value-others\/","url_meta":{"origin":1103,"position":0},"title":"Life is about how you value others","author":"Sethbastian","date":"21 de septiembre de 2009","format":"video","excerpt":"La pieza para una aseguradora tailandesa de la prestigiosa agencia Ogilvy & Mather, de la oficina de Bangkok, que intenta transmitirnos la idea del valor real de la vida, ha sido la ganadora del gran premio al mejor anuncio de TV de 2008 en los Spikes Asia Awards. Una excelente\u2026","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2009\/09\/Thai-Life-Insurance-Opportunity-175680-detailpp.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2009\/09\/Thai-Life-Insurance-Opportunity-175680-detailpp.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2009\/09\/Thai-Life-Insurance-Opportunity-175680-detailpp.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2009\/09\/Thai-Life-Insurance-Opportunity-175680-detailpp.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":78,"url":"https:\/\/situacioncritica.es\/blog\/tan-hong-ming-in-love\/","url_meta":{"origin":1103,"position":1},"title":"Tan Hong Ming in love","author":"Sethbastian","date":"2 de septiembre de 2008","format":"video","excerpt":"Un ni\u00f1o chino llamado Tan Hong Ming afirma estar enamorado en secreto de su compa\u00f1era de colegio, Umi Qazrina, que es malaya. Despu\u00e9s aparece en escena Umi, que reconoce con timidez que Ming es su novio.","rel":"","context":"En \u00abCreatividad\u00bb","block_context":{"text":"Creatividad","link":"https:\/\/situacioncritica.es\/blog\/creatividad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2008\/09\/FI-UT-20A.webp?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2008\/09\/FI-UT-20A.webp?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2008\/09\/FI-UT-20A.webp?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2008\/09\/FI-UT-20A.webp?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2008\/09\/FI-UT-20A.webp?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":3780,"url":"https:\/\/situacioncritica.es\/blog\/dos-crisis-economicas\/","url_meta":{"origin":1103,"position":2},"title":"Dos crisis econ\u00f3micas, dos maneras de afrontarlas","author":"Sethbastian","date":"28 de julio de 2020","format":false,"excerpt":"Despu\u00e9s de un colapso econ\u00f3mico hay distintas maneras de resolver el problema: Se encarga el Estado o lo hace el sector privado. En EEUU probaron las dos.","rel":"","context":"En \u00abEconom\u00eda\u00bb","block_context":{"text":"Econom\u00eda","link":"https:\/\/situacioncritica.es\/blog\/economia\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2020\/07\/tom-rumble.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2020\/07\/tom-rumble.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2020\/07\/tom-rumble.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2020\/07\/tom-rumble.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":172,"url":"https:\/\/situacioncritica.es\/blog\/erase-una-vez-una-crisis\/","url_meta":{"origin":1103,"position":3},"title":"Erase una vez una crisis","author":"Sethbastian","date":"23 de octubre de 2008","format":false,"excerpt":"La palabra \"crisis\" vende, como, \"sexo\" o \"money\". Y como vivimos rodeados de esa palabra por todos lados, ya hemos dejado de preguntarnos qu\u00e9 significa y porqu\u00e9 est\u00e1 aqu\u00ed. Existe, como un axioma, y punto. En este art\u00edculo vamos a ver, superficialmente, c\u00f3mo nos hemos metido en este embrollo.","rel":"","context":"En \u00abSociedad\u00bb","block_context":{"text":"Sociedad","link":"https:\/\/situacioncritica.es\/blog\/sociedad\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2008\/10\/6414119147_f17ee8ffdf_c.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2008\/10\/6414119147_f17ee8ffdf_c.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2008\/10\/6414119147_f17ee8ffdf_c.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2008\/10\/6414119147_f17ee8ffdf_c.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":6050,"url":"https:\/\/situacioncritica.es\/blog\/se-acerca-otra-crisis-financiera-global\/","url_meta":{"origin":1103,"position":4},"title":"\u00bfSe acerca otra crisis financiera global?","author":"Sethbastian","date":"7 de mayo de 2026","format":false,"excerpt":"La econom\u00eda global se enfrenta a una tormenta silenciosa alimentada por la opacidad del cr\u00e9dito privado, la inestabilidad energ\u00e9tica y la posible burbuja de la inteligencia artificial. A diferencia de 2008, el elevado endeudamiento p\u00fablico y la fragmentaci\u00f3n pol\u00edtica dejan a los gobiernos con muy pocas herramientas para evitar que\u2026","rel":"","context":"En \u00abEconom\u00eda\u00bb","block_context":{"text":"Econom\u00eda","link":"https:\/\/situacioncritica.es\/blog\/economia\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2026\/05\/crisis-economica.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2026\/05\/crisis-economica.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2026\/05\/crisis-economica.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2026\/05\/crisis-economica.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2026\/05\/crisis-economica.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2026\/05\/crisis-economica.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":5144,"url":"https:\/\/situacioncritica.es\/blog\/previsiones-pib\/","url_meta":{"origin":1103,"position":5},"title":"Los intereses ocultos tras las previsiones del PIB","author":"Sethbastian","date":"3 de febrero de 2024","format":false,"excerpt":"Ofrecemos un poco de luz acerca de por qu\u00e9 los informes con previsiones sobre la evoluci\u00f3n de la econom\u00eda no coinciden entre ellos.","rel":"","context":"En \u00abEconom\u00eda\u00bb","block_context":{"text":"Econom\u00eda","link":"https:\/\/situacioncritica.es\/blog\/economia\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2024\/02\/bola-de-cristal.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2024\/02\/bola-de-cristal.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2024\/02\/bola-de-cristal.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2024\/02\/bola-de-cristal.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2024\/02\/bola-de-cristal.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/situacioncritica.es\/blog\/wp-content\/uploads\/2024\/02\/bola-de-cristal.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/posts\/1103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/comments?post=1103"}],"version-history":[{"count":3,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/posts\/1103\/revisions"}],"predecessor-version":[{"id":3832,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/posts\/1103\/revisions\/3832"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/media\/2674"}],"wp:attachment":[{"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/media?parent=1103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/categories?post=1103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/situacioncritica.es\/blog\/wp-json\/wp\/v2\/tags?post=1103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}