Film roles

Delicate and hypnotic making-off of the promotional campaign of the Film Roles by Atipo.

Type are Raúl and Ismael, and they are the Gijón studio behind the launching campaign of a new tool of Minke (a graphic services provider) to help designers find the paper that best suits their needs from a range of different paper mills.

The promotional piece consists of a packaging designed by Atipo of an exclusive container box containing 15 cards with treated papers to suggest classic film titles such as Dracula, Bonnie and Clyde, The indiscreet window, Battleship Potemkin... and so on up to 15 titles.

Atipo's idea to promote the online tool has been to give a relevant role to the paper itself (something that would seem obvious at first glance if that is what is being promoted, but that, accustomed to the convoluted and dreamlike advertising that is given today to promote anything - tampon ads did a lot of damage - it seems that the paper itself is the most important element in the promotion of the product. new). Atipo has managed to show the elegance of the subtle and simple both in the concept of the promotional item (the box containing the "papers"), and in the video piece that explains the work process.

The idea of Film roles plays with the double meaning. They put it this way:

"On the one hand, 'paper', a thin sheet of paper for writing and a character that represents an actor. And 'cinema', typical of a film and also as a colloquial expression to say that something is magnificent, of quality.". "The tricky part was to find the different concepts for each film without repeating processes. It was also complicated to represent them in the best way, as they are very simple pieces, every detail of both the video and the posters have to be perfectly executed so that the idea is understood and at the same time the characteristics of the role are visualized.".

More info at Minke, Atipo on Behance y film roles