La Verdad

Juan Delcan, from Nola Pictures, directs and animates the piece "La Verdad", a spot for the Chilevisión channel, which promotes the channel's approach to objectivity by showing how complex it is to arrive at an objective truth.

The Chilean agency 180 grados has created an advertising piece for the television channel Chilevisión called "La Verdad" (The Truth).

Apart from the excellent animation and the memorable work of the copywriter, it makes a good impression that the advertisers have chosen to admit the complexity of the word "truth" in the context of the media, where more than anywhere else, truth is relative, and the way of telling reality, interested.

Although the objective of the piece is to show the variety of truths that exist and how, through the knowledge of these problems, the network opts for informative objectivity, the truth is that at the end of the piece the aftertaste that remains is that it is impossible to find an absolute truth, and therefore this media, like no other, is capable of showing it; if anything, only "its" particular truth about everything that comes within reach.

Agency: 180 Grados, Chile
Creative Directors : Sergio Gamboa, Joacim Montaner
Production Company: Nola Pictures
Director: Juan Delcan
Design & Animation: Juan Delcan, Arthur Metcalf
EPs: Charlie Curran, Ximena Cano


Discover more from Situación Crítica, el Blog

Subscribe to get the latest posts sent to your email.