Subtle humor

Subtle humor is what the French agency CLM BBDO has used to advertise Alkaseltzer heartburn tablets. Five graphic pieces where humor is the characteristic note and where the viewer is the one who has to make a minimum effort to "understand" the joke of each of the proposed scenes.

Subtle humor was used by the French agency CLM BBDO to advertise tablets against stomach acidity Alka-Seltzer. The one shown here bears the descriptive name of Alkaprison.

Five are the graphic pieces that make up the campaign where humor is the characteristic note and where the viewer is the one who has to make a minimum effort to "understand" the joke of each of the proposed scenes.

Agency: CLM BBDO, Paris, France
Creative Directors: Gilles Fichteberg, Jean-François Sacco
Art Director / Illustrator: Paul Kreitmann
Copywriter: Alexis Benoit


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