Good Hair Day Pasta, a packaging that plays with your good humor

In a market saturated with pasta brands (and we are talking about Italy), it is a difficult task for a product to stand out on the shelf.

Good Hair Day Pasta uses, from the name itself, humor as a differentiating element, and has the greatest claim in the excellent packaging designed by Nikita Konkin.

The success of this packaging Italian pasta, from the heart of the Abuzzo region, is that it manages to combine the strands and shapes of the pasta with a packaging die-cut that captures the attention... and the smile, instantly.

Customer: Pasta Italiana Regione Abuzzo
Designer: Nikita Konkin
Country: Italy


Discover more from Situación Crítica, el Blog

Subscribe to get the latest posts sent to your email.