The trip

What is a trip? A trip is not traveling. It is not a vacation. It is a process, a discovery. It is a process of discovering oneself. A journey brings us face to face with ourselves. A journey shows us not only the world, but how we fit into it. Does the person create the journey or does the journey create the person? The journey is life itself. Where will life find you?

Today we bring you a piece by Christian Reully of Ogilvy-Paris for Louis Vuitton and directed by Bruno Aveilla, which although it is already two years old, the greatness of its images and the excellent work of copywriter well deserves this look back for revisionism.

We also highlight Gustavo Santaolalla's music for the piece, which fits perfectly into the atmosphere of the ad.

Client: Louis Vuitton
Title: A Journey
Agency: Ogilvy, Paris
Creative: Christian Reuilly
Production company: Quad Productions, Paris
Director: Bruno Aveilla
Producer: Martin Coulais
Editing: Fred Olszak
Music: Gustavo-Santaolalla
Launch: February 2008

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