The embrace

There is no greater act of hospitality than to welcome a stranger as one of our own. It is in our nature. That was the slogan of the 2010 summer campaign for Sangri-La luxury hotels. If yesterday we showed a piece directed by Bruno Aveillan, The Journey, for Louis Vuitton, today we echo this one, also directed by him.

Yesterday we showed a piece directed by Bruno Aveillan, The Journeyfor Louis Vuitton. Today we echo what for us is the best of his creations, for its enormous dramatic visual achievements; the piece he directed for the elitist hotel brand Shangri-La commissioned by Ogilvy & Mather's Hong Kong office. Enjoy.

Agency: Ogilvy & Mather, Hong Kong
Creative Director: Pierre Desfretier
Producer: James Brook-Partridge
Director: Bruno Aveillan
Production company: Quad Productions
Music: Bruno Coulais
Launch: June 2010


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